Checklist: Maximize Your Marketing Muscle

Looking to end 2015 on a strong note? Consider applying more proven marketing practices to reach and attract your ideal customers.

Use this checklist of 101 marketing tactics to identify new opportunities to maximize your marketing muscle.

Marketing Muscle

101 Marketing Tactics:

Advertising
Affiliate marketing program
Annual reports
Banner ads
Behind-the-scenes images and videos
Blogs
Brochures
Business cards
Business plans
Business proposals

r-BUSINESS-PROPOSAL-large570

Case studies
Client appreciation programs
Collateral
Company profiles
Conferences
Contests
Corporate booth (for trade shows)
Coupons
Customer satisfaction surveys
Direct mail

direct-mail

Donate branded offerings to local fundraisers
Editorial calendar
eBooks
Elevator speech
Email campaigns
Email signatures
eNewsletters
Events
Exclusive content, including interviews with experts
Executive bios

Executive
eZine articles
Facebook campaigns (posts, contests, company pages, groups, ads)
Free downloads with email opt-in
Free samples
Frequently asked questions (FAQs)
Google+ (posts, company pages, groups, ads)
Google Ad Words
Groupon
Guest blogs
Help a Reporter Out (HARO)

haro_logo
Holiday gifts for your best customers
Holiday and seasonal promotions
Industry influencer outreach
Infographics
Instagram
Interview influential people in your niche
Intranet
Journalist and editor outreach
Landing pages for free downloads
LinkedIn campaigns (posts, company pages, groups, ads)

LI4Biz
LinkedIn Pulse articles for thought leadership
Local search marketing
Loyalty programs
Magazine articles
Memes
Memos
Networking events
Newsletters
Newspaper articles
Online directory listings

Directory

Open house events
Panel discussions
Pay-per-click (PPC) campaigns
Periscope
Pintrest
Podcasts
Polls
PowerPoint presentations
Press kit
Press releases

Press-coverage

Promotional products
Referral programs
Research reports on trends in your industry
RSS feeds
Sales proposals
Search engine marketing (SEM)
Search engine optimization (SEO) keywords
Sell sheets
SlideShare
Social selling
Social sharing buttons

sociocons-1024x748

Speeches
Submit your best blog posts to Digg and Reddit
Strategic communication plans
StumbleUpon links to your blog posts
Surveys
Technorati: Add your business blog
Telephone scripts
Testimonials from your customers
Thought leadership articles
Training manuals
Transcribe your videos and webinars for extra content and superior SEO

transcriptionist

Twitter campaigns (tweets, live-tweets, tweet chats, Twitter Cards, contests)
Udemy e-courses to share your wisdom
Videos
Web banners
Webinars
Websites
Website sidebar links to your most popular content
White papers
Wikipedia pages
YouTube videos

Use these tactics to maximize your brand’s touchpoints, connection and engagement with your target market.

How many of these marketing tactics does your company already use? What else would you add?

P.S. For more helpful tips on strategic communications and content marketing, sign up for my newsletter at lisagoller.com

Lisa GollerLisa Goller helps businesses tell their story. As a Toronto-based Strategic Freelance Writer & Editor, she helps executives and entrepreneurs stand out, look good and save time. Learn more at lisagoller.com

 

Related articles:
Measure Your Marketing Muscle
Stretch Your Marketing Budget
Top 5 Ways to Toot Your Brand’s Horn

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