10 Reasons Amazon Should Pick Toronto for HQ2

Let’s do this, Amazon … Amazon CEO Jeff Bezos is busy taking over the world. He doesn’t have time to read in-depth proposals from cities vying for Amazon’s second headquarters (HQ2), a jackpot worth $5 billion U.S. and 50,000 lucrative tech jobs. To keep things simple, here’s a quick business case championing Toronto for Amazon […]

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Give It Away

Do you keep your brilliant experience hidden? -OR- Do you generously “Give It Away” by sharing your ideas to help your dream clients (and Google) find you online with ease?

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Top 10 Cities for Female Entrepreneurs

Study: Top 10 cities for a female-friendly entrepreneur culture: 1. Toronto 2. New York 3. Sydney 4. Munich 5. Singapore 6. London 7. San Francisco Bay Area 8. Paris 9. Stockholm 10. Sao Paulo   … For a summary of the study by Dell and IHS, visit: ow.ly/xeSB30dJmDU

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4 Agility-Boosting B2B Retail Tech Trends

In the intensely competitive retail market, technology investments (or lack thereof) can make a company flourish or fail. Retail companies no longer compete against their peers – they compete against their peers’ entire supply chains. Today’s winning retailers and suppliers adopt technologies to modernize and intertwine their operations with those of their retail trading partners […]

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7 Retail Lessons From NRF’s Big Show

Earlier this year, 33,000 people, including retailers, suppliers and technology experts gathered at the National Retail Federation (NRF) Big Show 2017 in New York, the biggest retail trade show of the year. Here are seven lessons they learned about the trends disrupting the retail landscape – and how to prepare for emerging trends. 1. Be […]

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How Big Data Helps Retail Companies See the Future

Knowledge is power — and it can boost your retail profitability. To accurately anticipate shopping trends this year, more retail companies will invest in predictive analytics, the big data equivalent of a crystal ball. Predictive analytics represent a popular area of big data that uses historical data to forecast future outcomes. In fact, many experts […]

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Know Your Audience

Know your audience: That’s the powerful marketing lesson from Irish rock band U2’s current Joshua Tree tour. Consider the contrast … 2014: – U2 freely gave away their album, Songs of Innocence, to 500 million (!) iTunes users in part to woo younger listeners – Millennials and Gen Zs rejected the strategically altruistic move as […]

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Millennialpreneurs

According to Inc. magazine, 83% of millennial women desire business ownership, whether it’s to pursue their passion, adapt to today’s job market or accommodate family responsibilities. http://ow.ly/Iv2n30craGW

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Passion = Purpose

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5 ways to generate B2B leads

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Break through the digital clutter …

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Honoured to speak at this event …

So grateful to have spoken to businesswomen and business students at the recent Women in Leadership conference hosted by the Schulich School of Business, York University, Toronto. The audience shared overwhelmingly positive feedback on my interactive workshop on How an Entrepreneurial Mindset Gives You an Edge in Today’s Market.

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How an Entrepreneurial Mindset Gives You a Competitive Edge

Although our parents or grandparents may had jobs for life, we certainly won’t. CBC News recently reported that “the millennial side hustle” – the need to perform precarious, temporary work due to a lack of permanent, full-time employment – is the new reality for young adults, including those with university degrees.[1] Even seasoned workers aren’t […]

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On social media, be relatable

Write for people — not for Google. Add warmth, personality and emotion to your writing and keep it conversational.

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B2B Marketing Musts

B2B content marketing can be riveting — even for relatively dull industries. Use these 3 tips to create content your audience actually wants to read (and share).

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5 Lessons Business Schools Should Teach

Business schools provide a fantastic training ground for teaching students how to think rationally in the boardroom. However, how well do these schools guide students to embrace a holistic entrepreneurial mindset to help them innovate? The following tips reflect unexpected lessons we may not have learned in school, which promote an intuitive, entrepreneurial mindset. These […]

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Be an Octopus

Clients can come from anywhere, so stretch your tentacles all over by networking with diverse groups. Always be ready to grasp new opportunities to connect with others and help them.

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Strut into your next sales meeting …

Create a Brag Binder: Collect true stories of how you have excelled on different projects. Share: The business issue How you handled it The results These anecdotes will help you feel confident, so you’ll swagger into your next sales meeting.

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9 Ways to be Fearless (in an Age of Fear)

It’s the ultimate F word: Fear. While this powerful emotion is inevitable, executives, entrepreneurs and freelance professionals all say the same thing: Facing our fears helps us triumph in business and in life. To help us replace our fears with confidence, security and even boldness, this article offers practical tips so we can focus our […]

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1-Line Content Marketing Strategy

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