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99 Ways to Score a Marketing Touchdown

Few companies can afford a $5 million TV ad during the Super Bowl. For the rest of us, here are 99 ways to tackle the competition and score a touchdown using simple marketing tactics. Marketing Planning 1. Revise or create a marketing plan for your business. 2. Revisit your market research. 3. Analyze your competition. […]

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Bulletproof Your Communications Strategy

Facing intense competition and a flat economy, businesses face pressure to stretch every marketing dollar further while achieving results. As 2017 has just begun, it’s the perfect time to review your marketing and communications to pinpoint which areas could benefit from greater strength, clarity and efficiency. Use the following questions to assess how well your […]

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Lead Validation Makes Your Content Marketing More Profitable

(Guest post by Aaron Wittersheim.) Publishing great content gets you very, very, very close to the finish line if your goal is lead generation. However, even with terrific content, many companies and entrepreneurs just can’t seem to cross that finish line and capture a significant number of sales leads. Why not? One problem that cripples […]

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2017 Retail Trendspotting

In 2017, these 6 trends will reinvent retail: Artisan and culinary products Retailtainment Phygital expansion Predictive analytics Retail tech innovation Small is big See the full article.

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6 Trends That Will Reinvent Retail in 2017

In 2017, retail will be riveting and relevant. Stemming from last year’s push toward personalized experiences, this year’s hottest retail trends will elevate the customer experience with superior quality products and build closer relationships with consumers so companies can confidently deliver what shoppers want. The following predictions reflect what retail and consumer goods companies need […]

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2016 Retail Trends Roundup

Now that 2016 is done, it’s the perfect time to revisit my predictions of 5 disruptive retail trends to watch in 2016 to see how they measured up to reality. This end-of-year review gives retail and consumer goods companies proof of industry trends, so you feel certain of what shoppers want and how to deliver […]

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What Millennials Want From Retail

Mastering the millennial mindset is a retail marketer’s dream. The largest generation in history, Millennials represent 92 million U.S. consumers in their prime spending years, controlling more than $600 billion in annual purchasing power.1 2 These tech-savvy, assertive shoppers represent such an influential and lucrative cohort that are forcing the retail and CPG industries to […]

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10 Ways Small Businesses Can Prepare for Black Friday Success

In November, U.S. shoppers were hungry for more than turkey – they were ravenous for tantalizing retail products, too. That month was a strategically significant sales period for business to consumer companies (B2C). Thanksgiving weekend is the Super Bowl of retail, as 33% of U.S. Internet users will do most of their holiday shopping between […]

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The Sweetest Business Networking Event of the Year

Tonight, Toronto entrepreneurs put the ‘epic’ in epicurean. More than 100 guests attended the most decadent (and least nutritious) networking event of the year: Chocolate Chip Cookie Off 2017. Featuring 35 types of gourmet cookies lovingly crafted by baking professionals, CCCO2017 offered an audacious tribute to carbs. Despite the frosty winter weather, we came out […]

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Grow in 2017 (with a 1-Page Marketing Plan)

To achieve growth and profitability in 2017, keep your marketing plan simple. Align your marketing with your corporate priorities by creating a one-page, high-level marketing plan for the year. The rationale is persuasive. One activity that sets the most successful companies apart is their willingness to document their marketing strategy, according to the Content Marketing […]

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Holiday Parties = Networking Goldmines

Looking to grow your business in 2017? Great. Start now. Successful executive and entrepreneurs recommend that you say yes to every invitation you receive for holiday parties, including professional and industry social events. These networking events are golden opportunities to connect with people, build relationships and strengthen your professional network. Even holiday events you attend […]

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Trump’s Winning Marketing Strategy: Rage Against the Machine

The world awoke to a whole new reality show. As astounded Americans try to make sense of last night’s election results (and feverishly apply for a Canadian passport), let’s examine how President-elect Trump’s marketing strategy contributed to his stunning triumph. Donald Trump’s political campaign nailed several basic marketing principles, which elevated his brand from brash […]

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5 Essential B2B Marketing Tactics

For effective business-to-business (B2B) marketing, balance facts and feelings. When selling to a B2B audience, you need a slightly different approach to your content marketing than if you sell directly to consumers. That’s because more individuals may be involved in a B2B purchase decision. B2B buyers and decision makers also tend to expect efficiency, expertise […]

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9 Tips to Sell More This Halloween

Halloween is coming up fast — yet there’s still time for retailers and consumer goods companies to profit from this holiday. Marking the beginning of the most profitable period of the year, Halloween spending is expected to reach a whopping $8.4 billion in 2016, the highest level in 11 years, according to the National Retail […]

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Proof the Freelance Revolution is Unstoppable

October is Small Business Month, so it’s the perfect time to acknowledge and celebrate a thriving entrepreneurial trend: the rise of the freelance movement. In the past decade alone, technology, globalization and economic factors have empowered and inspired workers to leave the corporate world behind and establish their own freelance business. The freelancing community has […]

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8 Reasons Businesses Love Freelancers

The freelance revolution is fueling business, as a growing number of companies are turning to independent professionals to get their projects done. As the freelancing revolution gains momentum, companies can win big. Why Companies Win The business benefits of hiring a freelancer include: 1. Cost savings: Businesses can save a significant amount of money by […]

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8 Reasons Workers Embrace Freelancing

Considering leaving the cubicle behind? You’re not alone. Projections suggest up to 40% of U.S. workers could be freelancers by 2020.[i] The benefits of pursuing a freelance path can include: 1. Freedom: Gain autonomy and be your own boss. As long as you get your work done, you can go for a mid-morning jog or […]

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Does Freelancing Fit Your Lifestyle?

October is Small Business Month, so it’s a great time to consider whether the freelance movement is right for you — now or in the future. One desirable benefit of freelancing is how well it accommodates certain lifestyles, including: Digital Nomads: White-collar freelancers can choose to travel beyond their national borders and work anywhere there’s […]

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