Category: Content Marketing

In-Demand Content

What your audience wants: Add these popular types of content to your 2019 content marketing strategy.

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The Power of Voice

Consumers are certainly getting vocal. As shopping continues to evolve from brick-and-mortar stores to computers to smartphones and, now, to voice-activated devices like Amazon Echo, conversational commerce is gaining popularity due to its ease, allowing us to shop using just our voice. And as a result, recent studies predict:   1.8 billion people will use […]

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Hemp-Based Wellness Goes Mainstream

Hemp is hot – and its soaring popularity impacts multiple retail markets. No longer associated with Cheech and Chong or excessive use of the word ‘dude,’ hemp-based products earned $170 million in sales last year, according to market research firm Brightfield Group.1 The U.S. is the largest consumer market for hemp products worldwide, and the […]

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6 Culinary Trends Spicing Up Grocery

Driven by the need for nourishment and novelty, Americans are passionate about great food. Millennials in particular are fuelling an extreme grocery makeover, as half of these young adults–who represent an eighth of the entire U.S. population–say they are enthusiastic foodies. Each month Millennials spend an average of $797 on groceries, more than any other […]

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Artisan Sales Soar as Consumers Invest in Quality

From beer to beauty, artisan products – goods made in small batches to reflect high-quality craftsmanship and care – are extremely popular among consumers right now. Unlike mainstream and mass-produced products, artisan products represent unique, affordable luxuries made with mastery. Millennials drive artisan sales Artisan products are a hit among Millennials, as this powerful cohort […]

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7 Tech Trends Empowering Shoppers

More than ever, consumers demand to be seen, heard and informed. Today’s increasingly assertive shoppers embrace technology trends that democratize the marketplace and allow them to add their voices to the disruptive and noisy retail sector. Innovation gives shoppers greater power. Deloitte notes, “Empowered by social networks and digital devices, consumers … have become both […]

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Give It Away

Do you keep your brilliant experience hidden? -OR- Do you generously “Give It Away” by sharing your ideas to help your dream clients (and Google) find you online with ease?

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7 Retail Lessons From NRF’s Big Show

Earlier this year, 33,000 people, including retailers, suppliers and technology experts gathered at the National Retail Federation (NRF) Big Show 2017 in New York, the biggest retail trade show of the year. Here are seven lessons they learned about the trends disrupting the retail landscape – and how to prepare for emerging trends. 1. Be […]

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Know Your Audience

Know your audience: That’s the powerful marketing lesson from Irish rock band U2’s current Joshua Tree tour. Consider the contrast … 2014: – U2 freely gave away their album, Songs of Innocence, to 500 million (!) iTunes users in part to woo younger listeners – Millennials and Gen Zs rejected the strategically altruistic move as […]

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Passion = Purpose

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5 ways to generate B2B leads

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Break through the digital clutter …

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On social media, be relatable

Write for people — not for Google. Add warmth, personality and emotion to your writing and keep it conversational.

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B2B Marketing Musts

B2B content marketing can be riveting — even for relatively dull industries. Use these 3 tips to create content your audience actually wants to read (and share).

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Strut into your next sales meeting …

Create a Brag Binder: Collect true stories of how you have excelled on different projects. Share: The business issue How you handled it The results These anecdotes will help you feel confident, so you’ll swagger into your next sales meeting.

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1-Line Content Marketing Strategy

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Most Popular Types of Content

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99 Ways to Score a Marketing Touchdown

Few companies can afford a $5 million TV ad during the Super Bowl. For the rest of us, here are 99 ways to tackle the competition and score a touchdown using simple marketing tactics. Marketing Planning 1. Revise or create a marketing plan for your business. 2. Revisit your market research. 3. Analyze your competition. […]

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Bulletproof Your Communications Strategy

Facing intense competition and a flat economy, businesses face pressure to stretch every marketing dollar further while achieving results. As 2017 has just begun, it’s the perfect time to review your marketing and communications to pinpoint which areas could benefit from greater strength, clarity and efficiency. Use the following questions to assess how well your […]

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Lead Validation Makes Your Content Marketing More Profitable

(Guest post by Aaron Wittersheim.) Publishing great content gets you very, very, very close to the finish line if your goal is lead generation. However, even with terrific content, many companies and entrepreneurs just can’t seem to cross that finish line and capture a significant number of sales leads. Why not? One problem that cripples […]

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