Category: Social Media

2017 Retail Trends Roundup

At the beginning of 2018, I revisited my predictions of 6 trends that will reinvent retail in 2017 to see whether they actually came true. This review shows retailers and suppliers proof of industry trends, so they can feel more certain of market influences, and address them in their 2018 business strategies. Here are my […]

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6 Culinary Trends Spicing Up Grocery

Driven by the need for nourishment and novelty, Americans are passionate about great food. Millennials in particular are fuelling an extreme grocery makeover, as half of these young adults–who represent an eighth of the entire U.S. population–say they are enthusiastic foodies. Each month Millennials spend an average of $797 on groceries, more than any other […]

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7 Tech Trends Empowering Shoppers

More than ever, consumers demand to be seen, heard and informed. Today’s increasingly assertive shoppers embrace technology trends that democratize the marketplace and allow them to add their voices to the disruptive and noisy retail sector. Innovation gives shoppers greater power. Deloitte notes, “Empowered by social networks and digital devices, consumers … have become both […]

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Know Your Audience

Know your audience: That’s the powerful marketing lesson from Irish rock band U2’s current Joshua Tree tour. Consider the contrast … 2014: – U2 freely gave away their album, Songs of Innocence, to 500 million (!) iTunes users in part to woo younger listeners – Millennials and Gen Zs rejected the strategically altruistic move as […]

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Break through the digital clutter …

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On social media, be relatable

Write for people — not for Google. Add warmth, personality and emotion to your writing and keep it conversational.

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B2B Marketing Musts

B2B content marketing can be riveting — even for relatively dull industries. Use these 3 tips to create content your audience actually wants to read (and share).

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What You Can Learn From Zara’s Product Controversy

Global fashion retailer Zara recently caused a public uproar following accusations the brand copied the work of independent artists. Last month Los Angeles-based artist Tuesday Bassen announced she had filed an official complaint against Zara for copyright infringement. She joins at least a dozen artists who allege Zara stole their designs, adding their work to […]

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Einstein nails it …

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Why Successful C-Suites Embrace Social Media

Twenty years ago, Apple CEO Steve Jobs “nailed it” when he predicted the role of computers would evolve from computation to communication. Today the use of social media through computers and mobile sources are the primary means of business communication worldwide. Although social media has evolved into a fundamental business tool, a recent BRANDfog survey […]

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52 Business Blog Posts That Will Blow Your Customers Away

Blogging about your business is one of the most effective ways to boost web traffic, generate leads and establish a sense of authority. Yet some businesses struggle to blog on a consistent basis due to a lack of content ideas, which limits opportunities for customers to engage with your brand. To plan your business blog’s […]

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Case Study: Social Media Crisis Control

Situation: A client called me in a panic after receiving negative feedback on social media. A competitor attacked my client’s brand in a long, rambling post on LinkedIn, which concluded with the man promoting his own brand. Approach: Fortunately I had already collaborated with my client on a crisis communication plan and standard operating procedures […]

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Social Media Selling: A to Z

How social is your business? Over 46% of businesses say social media drives sales, according to recent research. In honour of Social Media Week (Sept. 22-26, 2014), let’s examine how social media can build your business – from A to Z. Audience: No matter who your business targets, your customers likely use social media. Social […]

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CEOs’ Top 10 Twitter Topics

Forget what you learned in business school. All organizations are now in the communications business – and Twitter is the new newsroom. For that reason, CEOs need to embrace social media. Twitter alone attracts 255 million monthly active users. Business is one of the top 10 topics on Twitter, making it a key platform to […]

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Social Media for a Media-Shy Company

Situation: A risk averse client in business-to-business (B2B) e-commerce wanted to attract new customers, strengthen loyalty and establish itself as a trusted brand. However, senior executives feared the company’s lack of control over the tone of traditional media coverage, so they also felt reluctant to use social media. Approach: I worked with a partner to […]

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Boost Your Social Media ROI

Recently, social media has exploded from a playful phenomenon to a business imperative. Used effectively, these communication tools help companies gain a competitive advantage by understanding what customers want and how to improve their customer experience. To make wise social media investment decisions for your organization, consider the following strategic questions: Strategic alignment: How does […]

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Build a Brilliant Business Blog

Today effective brand building demands a strong online presence. As content marketing and social media explode in importance, business blogs are helping companies gain a competitive advantage. Why Blog? Progressive companies understand the advantages of blogging as way to attract, engage and convert their target market – all while building brand awareness, authority and online […]

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