Tag: help

Make your marketing helpful …

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Top 5 Ways to Toot Your Brand’s Horn

In today’s cluttered marketplace and fragmented media landscape, it’s more challenging than ever for companies to get noticed and be heard. So let’s end the year by reviewing the top 5 strategic communication tips that will help your brand stand out and look good by demonstrating its value. Build these 5 best practices into your […]

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Nail Your Elevator Pitch

Successful professionals and business owners know how to toot their own horn – fast – to turn strangers into customers, investors or part of their network. To learn from their best practices, remember that your audience is busy, so you have less than a minute to make meaningful connections, establish credibility and showcase your talent. Use […]

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Build a Brilliant Business Blog

Today effective brand building demands a strong online presence. As content marketing and social media explode in importance, business blogs are helping companies gain a competitive advantage. Why Blog? Progressive companies understand the advantages of blogging as way to attract, engage and convert their target market – all while building brand awareness, authority and online […]

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Stand Out: Strategic Publicity Practices

Want to break through the clutter? Use these media relations tips to help your business stand out and gain a competitive advantage. Know your audience: Your target always impacts your strategy. For instance, do they use social media? Read blogs? Prefer traditional media? Drill down further: Which specific print, broadcast and online properties attract your […]

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Pinpoint Your Target Audience

Tired of playing hide and seek with your target market? To identify a suitable target, successful entrepreneurs recommend these tips: 1. Pick an audience you can relate to. Choose and audience you understand and admire — then tailor your product to their pain points. 2. Consider long-term potential. Among customers that will adopt early, which […]

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