Tag: news

In-Demand Content

What your audience wants: Add these popular types of content to your 2019 content marketing strategy.

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Most Popular Types of Content

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Stretch Your Marketing Budget

Want to market your company without spending money? You can make your marketing efforts more flexible by approaching the media to share your story with a broad audience. The media sector is insatiable, always hungry for good stories. So, using the media is the marketing equivalent of doing downward dog, energizing and strengthening your brand […]

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Discover Your Company’s Story Goldmines

Eureka! Your organization is already filled with an abundance of surprising, free sources of stories. It’s time to share anecdotes on what you do and why your business is a treasure to your target market. Tap into these unexpected goldmines to dig up compelling stories about your company: Sent mail: Look through your email to […]

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CEOs’ Top 10 Twitter Topics

Forget what you learned in business school. All organizations are now in the communications business – and Twitter is the new newsroom. For that reason, CEOs need to embrace social media. Twitter alone attracts 255 million monthly active users. Business is one of the top 10 topics on Twitter, making it a key platform to […]

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Case Study: Results-Oriented Press Release

Situation One of my clients requested a press release to announce a new strategic alliance. The client wanted to increase awareness of the alliance within a specific B2B industry. Approach To help my client achieve business objectives, I: Analyzed the company’s past media campaigns; Researched targeted trade and mainstream publications; and Considered the client’s, editors’ […]

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