Tag: profit

Grow your business (with a 1-Page Marketing Plan)

To achieve growth and profitability this year, keep your marketing plan simple. Align your marketing with your corporate priorities by creating a one-page, high-level marketing plan for the year. The rationale is persuasive. One activity that sets the most successful companies apart is their willingness to document their marketing strategy, according to the Content Marketing […]

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8 Reasons Businesses Love Freelancers

The freelance revolution is fueling business, as a growing number of companies are turning to independent professionals to get their projects done. As the freelancing revolution gains momentum, companies can win big. Why Companies Win The business benefits of hiring a freelancer include: 1. Cost savings: Businesses can save a significant amount of money by […]

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Position Yourself as an Expert

Think about it: Right this minute you’re already a goldmine of valuable industry insights. With more than a decade of progressive experience in your industry, you’ve seen it all. You understand consumer and market trends better than most. People look to you for answers and you feel energized when you share your wisdom with others. […]

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Want Happy, Engaged Employees?: 7 Tips

What’s the secret behind successful companies’ higher customer loyalty, profits and revenue, and lower turnover? Engaged employees. These employees create business value because they participate fully, feel passionate about their work and willingly “step up” to help their company succeed. Best of all, they tell the world their company’s stories as enthusiastic brand advocates. Use […]

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Spooky Fact: Bad Writing Kills Profit

Forget zombies and ghosts. What’s really scary is how poor business writing – on websites, press releases and brochures – costs companies credibility and profit. Despite the business benefits of clarity, poor copy remains pervasive. The Business Case for Clear Communication Since readers are busy, they will tune out vague, verbose or jargon-filled messages, leading […]

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