I help businesses tell their story.


Lisa Goller in the News:

Walmart keeps growing and growing and … ~ RetailWire
Amazon Is Paying Shoppers To See What They Bought From Competitors ~ Forbes
Dollar General’s Upmarket Move Makes ‘Good Strategic Sense’ ~ Forbes

With New Whole Foods Facility, Amazon Commits To Dark Stores ~ Forbes
REI Sells Its Headquarters. Others Should Take Notice ~ Forbes
Retailers Need To Get Back To Saving The Earth ~ Forbes
Cannabis Retailer Curaleaf Aims to Blaze Mainstream Path ~ Forbes
Off-Pricers Poised For ‘Greatest Apparel Clearance Sale in History’ ~ Forbes
Are retailers nimble enough to give consumers what they need and want right now? ~ RetailWire
LVMH and Tiffany Are A Marriage Made in Luxury Heaven ~ Forbes
Alibaba’s Multi-Billion-Dollar Singles Day Success Proves Why Businesses Should Celebrate Invented Holidays ~ Entrepreneur
As Amazon Expands Into Private Label Groceries, Supermarket Chains Should Be Very Afraid ~ Forbes
What does it take to earn the trust of consumers? ~ RetailWire
– Will a purpose-driven site do good for Zappos? ~ RetailWire
Will Consumers Go to Kroger’s Food Hall Concept? ~ CPGmatters
– Retailers Under Pressure of Faster Adaptation the the New Marketing Environment ~ ResearchGate
Tiffany Needs LMVH as Much as LMVH Needs Tiffany ~ Unity Marketing
What is Wall Street Telling Main Street? ~ BarbaraWeltman.com
What shoppers really want from retailers ~ Smart Insights
In 2017, retail will be riveting and relevant ~ Retail Alliance Consultancy
Niche Fair Forges New Connections Between Retailers and the Maker Movement ~ Gifts and Dec
Helpful Holiday Hints ~ Specialty Shop Retailing
Helpful Holiday Hints ~ Gifts and Dec
Chasing the Sun: Innovation and Convenience in Consumer Products – D!gitalist Magazine (SAP)
The Explosive Growth in Retail Technology (The Netherlands) ~ RetailTrends


Industry experts’ content marketing predictions for 2017 ~ Unifusion
How to loosen up your execs’ communications ~ Ragan.com
10 ways to enliven senior executives’ communications ~ Kollective and Ragan
How to create irresistible content from dull topics ~ IZEA


68 Business Books for Entrepreneurs ~ UpJourney
103 Tweetable Entrepreneurial Tips for National Entrepreneurs Day ~ Business 2 Community
Master these business school lessons ~ Mediabistro
5 things to try this month ~ Female Entrepreneur Association
10 Things Short People Do to Make Business Travel More Comfortable (Tall People Are Out of Luck) ~ Inc.
The Unstoppable Freelance Revolution ~ Speaking Pro Central
The Unstoppable Freelance Revolution ~ Six-Figure Freelancer