Amazon is Perfectly Positioned for a Pandemic
April 7, 2020
It’s Amazon’s time: The coronavirus crisis is Amazon’s opportunity. The e-commerce giant is brilliantly positioned for this moment. Key trends driving Amazon’s dominance right now: 1. GREATER CONTROL Vertical integration has given Amazon greater control of its supply chain processes, efficiencies and profitability. 2. DESIRABLE BENEFITS More consumers (and businesses) are turning to Amazon for […]
Coronavirus Fuels Hiring in These 6 Sectors
April 6, 2020
Recession-proof sectors: Although we’re all affected by profound changes due to the global coronavirus pandemic, certain industries are booming right now. Among the most resilient sectors, 3 trends stand out: 1. BASICS: Essential goods and services are most in demand. 2. ONLINE: More consumption and work are going digital. 3. CONNECTION: Isolated in our silos, […]
Save Time on Your Marketing in 2020
December 11, 2019
Delight your CEO (and make your competitors cry) by maximizing your marketing productivity in 2020. Create consumable content your audience craves by repurposing your existing detailed content. Keep it simple, save time and drive sales leads by working with what you’ve got.
Whole-Brain Content
November 18, 2019
The most effective content for sales balances left-brain logic (cold, objective facts) with right-brain emotion (warm, subjective feelings). Does your marketing appeal to your audience’s entire brain?
B2B Marketing for Lead Generation
October 1, 2019
Content marketing trends to include in your 2019 and 2020 marketing strategies to sell to B2B buyers.
4 Simple Ways to Grow Your Business
September 26, 2019
Proven marketing tips to stand out (even on a small budget!).
B2B Strategic Communications Plan
September 4, 2019
Match your message to your big picture.
Strategic Content
August 7, 2019
Before you start drafting the content your next marketing campaign, make sure your message resonates and gets results. This handy resource for B2B and B2C marketing campaigns will help you ensure your content aligns with your strategy.
Let’s get visual
June 3, 2019
Meaty vs. Snackable Content
May 29, 2019
Create content your audience craves. Meaty content drives thought leadership; snackable content drives lead generation. How hungry is your audience for your message?
How to Create Irresistible B2B Content
May 21, 2019
Even the dullest B2B topics can transform into riveting content your audience will actually want to read and share. These 3 proven tips can help.
Quit Hiding Your Magic
April 15, 2019
I get it: It’s far easier (and it feels safer) to stay in the snuggly, warm cocoon of our comfort zone. However, consider this: Taking the risk to share our experiences can help others. (Helping others also helps you stand out and grow.) What lessons from your own life (whether they’re business or personal) could […]
In-Demand Content
October 16, 2018
What your audience wants: Add these popular types of content to your 2019 content marketing strategy.
Know Your Audience
June 26, 2017
Know your audience: That’s the powerful marketing lesson from Irish rock band U2’s current Joshua Tree tour. Consider the contrast … 2014: – U2 freely gave away their album, Songs of Innocence, to 500 million (!) iTunes users in part to woo younger listeners – Millennials and Gen Zs rejected the strategically altruistic move as […]
Passion = Purpose
May 31, 2017
Proof the Freelance Revolution is Unstoppable
October 27, 2016
October is Small Business Month, so it’s the perfect time to acknowledge and celebrate a thriving entrepreneurial trend: the rise of the freelance movement. In the past decade alone, technology, globalization and economic factors have empowered and inspired workers to leave the corporate world behind and establish their own freelance business. The freelancing community has […]
Why E-Commerce Giants are Getting Physical
June 28, 2016
In May, e-commerce powerhouse Amazon announced it will open more physical stores, following the lead of online cosmetics brand Birchbox and online eyewear brand Warby Parker. Amid today’s retail disruption, the savviest retailers know superior customer experience (CX) is paramount to their success. E-commerce giants’ deliberate focus on CX has inspired their investments in omnichannel […]
5 ways to generate B2B leads
May 23, 2017
Break through the digital clutter …
May 10, 2017
Honoured to speak at this event …
April 23, 2017
So grateful to have spoken to businesswomen and business students at the recent Women in Leadership conference hosted by the Schulich School of Business, York University, Toronto. The audience shared overwhelmingly positive feedback on my interactive workshop on How an Entrepreneurial Mindset Gives You an Edge in Today’s Market.
On social media, be relatable
April 23, 2017
Write for people — not for Google. Add warmth, personality and emotion to your writing and keep it conversational.
B2B Marketing Musts
April 23, 2017
B2B content marketing can be riveting — even for relatively dull industries. Use these 3 tips to create content your audience actually wants to read (and share).