About me
Hi, I’m Lisa Goller.
I help B2B teams grow with irresistible marketing.
As a senior marketing professional, I help:
📈 CEOs with lean teams boost awareness and demand with high-impact strategy, especially in AI and retail media, as a fractional marketing lead
🚀 Bigger teams build and refine cross-functional infrastructure by applying my proven, proprietary processes to launch successful GTM campaigns as a marketing consultant
📣 Build visibility and brand trust to earn credibility and leads
🎯 Stand out and sell in a crowded AI-influenced market
See how you benefit by working with me.
"I’ve had the honor to work with Lisa for more than 7 years ... clients secured relevant media coverage, and boosted their social media followers by 92%. One client extended our contract 3 times because they were so impressed with our fast results. And 2 clients achieved growth that attracted acquisitions."
"What a joy to work with! ... Lisa helped me put my best face forward and demonstrate I'm an authority in my field."
""Hiring Lisa was one of my earliest decisions as CMO, and it's proven to be among my best ... her top-quality work -- literally saves me multiple hours every month."
""It was great to have a marketing mind like Lisa Goller editing my Beloved Brands and B2B Brands books ... I highly recommend Lisa for any project requiring a sharp marketing mind and meticulous editing skills."
"Her work on our projects not only improved accessibility but also engagement, making them the most viewed content on the website."
Your work consistently helps us generate leads
with high quality content that our audience cares about.
“Our CEO loved your whitepaper … we want to commission you for six more.”
“This [web] copy looks amazing. You are very creative. Thanks a lot for giving us the right direction towards our goal.”
“Your content work is fabulous and I look forward to re-engaging.”
We are very impressed with the quality of work that you've produced.
We would love to work with you again in the future!
“Thanks Lisa, I’ve been telling everyone about your amazing retail trends whitepaper!”
"All thanks to you. You really did crack the [CEO's webinar] slides in just 2 iterations. Last time we did the retail webinar, I lost count of the number of iterations it went through.”
My work
🛍 Retail & B2B permeate my career
I’ve served B2B teams ranging from accounting and insurance to healthcare and sports.
I also specialize in retail, as I have worked directly with retailers, consumer brands,
retail tech companies, and retail consultants, agencies and associations.
This holistic view makes me versatile and a fast learner.
How you win
Proven marketing leadership
No fluff, just strategic, growth-focused marketing
Content that wins business
Social media, video, newsletters+ that attract sales
Project management that delivers
Keep your marketing efficient & aligned
Services
Marketing Strategy
CEOs with lean B2B teams hire me to grow sales with high-impact strategy with execution as an option, especially in AI and retail media, as a fractional marketing lead
Thought Leadership Content
Companies of all sizes hire me to build industry authority, credibility, trust and leads with brilliant content their communities devour.
Marketing Project Management
Bigger B2B teams hire me to refine cross-functional systems by applying my proven, proprietary processes for successful GTM campaigns as a consultant
Latest posts
Amazon Strategy Matrix
2026 Sports Invigorate Retail
2026 Retail PEST Analysis
13
Years in business
1333
Completed projects
>20
Years in marketing
>999
Cups of coffee
LOVE your B2B marketing
Strategy | Content | Project management





