Work featured in

About me

Hi, I’m Lisa Goller.

I create irresistible B2B content that blends smarts + sizzle. CEOs at global retail tech, consulting and research companies hire me to help them stand out, save time and fuel sales growth as digital and physical retail converge.

See how you benefit by working with me.

How you win

Save time

Meet every deadline with efficient content creation by a fast learner 

Attract leads

Grab attention with bold, brilliant B2B content

Sell more

Spend more time delighting clients (vs. creating your own content)

Content services

Lead generation

Grow B2B sales leads with ghostwritten blog posts, press releases, industry reports, infographics, web copy, email campaigns, collateral, ebooks, etc.

Thought leadership

Show your brilliance with ghostwritten B2B whitepapers, case studies, special reports, research reports, competitive analysis reports, webinar decks, etc.

A mix of both

Any items listed here, plus LinkedIn B2B content strategy and content reation, newsletters, video scripts, social media, customer profiles, FAQs, editing, etc.

Balance smarts + sizzle

Visual

Sell with enticing data visualization, as content with relevant images earns 94% more views

Research

Boost credibility with recent statistics and relevant global examples from trusted sources

Timeliness

Show how your retail tech offerings exactly align with evolving consumer and market trends

My strengths

B2B content marketing
21 years
Retail trendspotting
12 years
Strategic communications
15 years

10

Years in business

820

Completed projects

>20

Years in marketing

999

Cups of coffee

Latest posts

See all my posts

Your work consistently helps us generate leads
with high quality content that our audience cares about.

Sabrina Khaida
Retail Tech Marketing Executive

We are very impressed with the quality of work that you've produced.
We would love to work with you again in the future!

Karly Cyr
Retail Tech Marketing Executive

Fuel B2B leads with Lisa Goller Marketing

Strategic content marketing for retail tech growth