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About me

Hi, I’m Lisa Goller.

I create irresistible B2B content that blends smarts + sizzle.

CEOs at global retail tech companies hire me for content creation and strategy to help them:

  • Stand out
  • Save time
  • Fuel sales growth.

See 12 ways you benefit by working with me.

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How you win

Save time

Meet every deadline with efficient content creation by a fast learner 

Attract leads

Grab attention with bold, brilliant and distinct B2B content

Sell more

Spend more time delighting clients (vs. creating your own content)

Content services

Lead generation

Grow B2B sales leads and keep your sales funnel full with social media management, ghostwritten LinkedIn articles, newsletters, press releases, etc.

Thought leadership

Outshine your rivals with B2B brilliance. Share smart, unique, ghostwritten whitepapers, case studies, market trend reports and LinkedIn posts.

A mix of both

LinkedIn B2B content strategy and content creation, including social media management, community building, as well as copyediting.

Balance smarts + sizzle


Sell with enticing data visualization, as content with relevant images earns 94% more views


Boost credibility with recent statistics and relevant global examples from trusted sources


Show how your retail tech offerings exactly align with evolving consumer and market trends

My strengths

B2B content marketing
21 years
Retail trendspotting
12 years
Strategic communications
15 years


Years in business


Completed projects


Years in marketing


Cups of coffee

Latest posts

See all my posts

Your work consistently helps us generate leads
with high quality content that our audience cares about.

Sabrina Khaida
Retail Tech Marketing Executive

We are very impressed with the quality of work that you've produced.
We would love to work with you again in the future!

Karly Cyr
Retail Tech Marketing Executive

Fuel B2B leads with Lisa Goller Marketing

Strategic content marketing for retail tech growth