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About me

Hi, I’m Lisa Goller.

I create irresistible B2B content that blends smarts + sizzle. Global retail tech, consulting and research companies hire me to stand out, save time and fuel sales leads as retail evolves worldwide.

How you win

Save time

Meet every deadline with efficient content creation by a fast learner 

Attract leads

Grab attention with bold, brilliant B2B content

Sell more

Spend more time delighting clients (vs. creating your own content)

Content services

Lead generation

Grow sales leads with ghostwritten blog posts, industry reports, infographics, web copy, email campaigns, collateral and ebooks.

Thought leadership

Show your brilliance with ghostwritten whitepapers, industry reports and articles on global retail trends and competitive strategy.

A mix of both

Any items listed here, plus content marketing strategy, newsletters, video scripts, social media copy, case studies, and copyediting.

Balance smarts + sizzle


Sell with enticing data visualization, as content with relevant images earns 94% more views


Boost credibility with recent statistics and relevant global examples from trusted sources


Show how your retail tech offerings exactly align with consumer and market trends

My strengths

B2B content marketing
21 years
Retail trendspotting
12 years
Strategic communications
15 years


Years in business


Completed projects


Years in marketing


Cups of coffee

Latest posts

See all my posts

Your work consistently helps us generate leads
with high quality content that our audience cares about.

Sabrina Khaida
Retail Tech Marketing Executive

We are very impressed with the quality of work that you've produced.
We would love to work with you again in the future!

Karly Cyr
Retail Tech Marketing Executive

Fuel B2B leads with Lisa Goller Marketing

Strategic content marketing for retail tech growth