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About me

Hi, I’m Lisa Goller.

I create irresistible B2B content that blends smarts + sizzle.

Global retail tech CEOs and founders hire me for content creation and strategy.

I help B2B companies:

  • Stand out
  • Save time
  • Fuel sales growth.

See 12 ways you benefit by working with me.

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How you win

Save time

Meet every deadline with efficient content creation by a fast learner 

Attract leads

Grab attention with bold, brilliant and distinct B2B content

Sell more

Spend more time delighting clients (vs. creating your own content)

Your work consistently helps us generate leads
with high quality content that our audience cares about.

Sabrina Khaida

Retail Tech Marketing Executive

We are very impressed with the quality of work that you've produced.
We would love to work with you again in the future!

Karly Cyr

Retail Tech Marketing Executive

Content services

Lead generation

Grow B2B sales leads and keep your sales funnel full with social media management, ghostwritten LinkedIn articles, newsletters, press releases, etc.

Thought leadership

Outshine your rivals with B2B brilliance. Share smart, unique, ghostwritten whitepapers, case studies, market trend reports and LinkedIn posts.

A mix of both

LinkedIn B2B content strategy and content creation, including social media management, community building, as well as copyediting.

Balance smarts + sizzle


Sell with enticing data visualization, as content with relevant images earns 94% more views


Boost credibility with recent statistics and relevant global examples from trusted sources


Show how your retail tech offerings exactly align with evolving consumer and market trends

Latest posts

See all my posts

My strengths

B2B content marketing

20 years

Retail trendspotting

15 years

Strategic communications

15 years


Years in business


Completed projects


Years in marketing


Cups of coffee

Fuel B2B leads with Lisa Goller Marketing

Strategic content marketing for retail tech growth