About me
Hi, I’m Lisa Goller.
I create irresistible B2B content that blends smarts + sizzle. CEOs at global retail tech, consulting and research companies hire me to help them stand out, save time and fuel sales growth as digital and physical retail converge.
See how you benefit by working with me.
How you win
Save time
Meet every deadline with efficient content creation by a fast learner
Attract leads
Grab attention with bold, brilliant B2B contentSell more
Spend more time delighting clients (vs. creating your own content)Content services
Lead generation
Grow B2B sales leads with ghostwritten blog posts, press releases, industry reports, infographics, web copy, email campaigns, collateral, ebooks, etc.
Thought leadership
Show your brilliance with ghostwritten B2B whitepapers, case studies, special reports, research reports, competitive analysis reports, webinar decks, etc.
A mix of both
Any items listed here, plus LinkedIn B2B content strategy and content reation, newsletters, video scripts, social media, customer profiles, FAQs, editing, etc.
Balance smarts + sizzle
Visual
Sell with enticing data visualization, as content with relevant images earns 94% more views
Research
Boost credibility with recent statistics and relevant global examples from trusted sources
Timeliness
Show how your retail tech offerings exactly align with evolving consumer and market trends
My strengths
10
Years in business
820
Completed projects
>20
Years in marketing
999
Cups of coffee
Latest posts
2023 Retail Tech Trends
Retail Power in 2023 – Porter’s 5 Forces
2023 Retail Strategy Trends
Fuel B2B leads with Lisa Goller Marketing
Strategic content marketing for retail tech growth