




About me
I create irresistible B2B content that blends smarts + sizzle.
Global retail tech CEOs and founders hire me for content creation and strategy.
I help B2B companies:
- Stand out
- Save time
- Fuel sales growth.
See 12 ways you benefit by working with me.

My work
How you win

Save time
Meet every deadline with efficient content creation by a fast learnerÂ
Attract leads
Grab attention with bold, brilliant and distinct B2B content
Sell more
Spend more time delighting clients (vs. creating your own content)
Your work consistently helps us generate leads
with high quality content that our audience cares about.
Retail Tech Marketing Executive
We are very impressed with the quality of work that you've produced.
We would love to work with you again in the future!
Retail Tech Marketing Executive
Content services
Lead generation
Grow B2B sales leads and keep your sales funnel full with social media management, ghostwritten LinkedIn articles, newsletters, press releases, etc.
Thought leadership
Outshine your rivals with B2B brilliance. Share smart, unique, ghostwritten whitepapers, case studies, market trend reports and LinkedIn posts.
A mix of both
LinkedIn B2B content strategy and content creation, including social media management, community building, as well as copyediting.
Balance smarts + sizzle
Visual
Sell with enticing data visualization, as content with relevant images earns 94% more views
Research
Boost credibility with recent statistics and relevant global examples from trusted sources
Timeliness
Show how your retail tech offerings exactly align with evolving consumer and market trends
Latest posts
Retail’s Healthcare Expansion
Retailers expand into healthcare to earn a healthy bottom line. Last week,…
Retail Revenue Drivers for 2024 Growth
Topline growth protects retail margins.In 2024, more retail companies will sell to…
Cost-Effective Marketing Practices
Make your marketing more affordable.Recent marketing layoffs and budget cuts have forced…
10
Years in business
820
Completed projects
>20
Years in marketing
999
Cups of coffee
Fuel B2B leads with Lisa Goller Marketing
Strategic content marketing for retail tech growth