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About me

Hi, I’m Lisa Goller.

CEOs rent my expertise to boost brand visibility, trust & revenue.

As a Strategic Marketing Advisor, I help retail tech CEOs or their marketing leads:

📈 GROW LEADS & SALES with revenue-driven strategy & steady implementation
🚀 BOOST PRODUCTIVITY (for humans + AI) using my proven processes
📣 EARN BRAND TRUST with thought leadership assets that retail communities love & AI platforms surface

YOU GET:

🔸 Less stress 🔹 Cost & time savings 🔸 Quality that attracts retail decision makers (& MUCH more!)

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Check out my newsletter, Retail Evolution

" clients secured relevant media coverage,  and boosted their social media followers by 92%. One client extended our contract 3 times because they were so impressed with our fast results. And 2 clients achieved growth that attracted acquisitions."

Dan Dyer
Dan Dyer
Founder, Tier1 PR

Fotini2
Fotini Iconomopoulos
Principal, Forward Focusing

""Hiring Lisa was one of my earliest decisions as CMO, and it's proven to be among my best ... her top-quality work -- literally saves me multiple hours every month."

DP
David Pullara
CMO & Consultant

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Graham
Graham Robertson
Founder & CMO, Beloved Brands

"Her work on our projects not only improved accessibility but also engagement, making them the most viewed content on the website."

Santosh
Santosh Kushwaha
Founder & CEO, Visual Best

Your work consistently helps us generate leads
with high quality content that our audience cares about.

Sabrina Khaida
Retail Tech Marketing Executive

Our CEO loved your whitepaper … we want to commission you for six more.”

Victoria Poor
Retail tech marketing executive

“This [web] copy looks amazing. You are very creative. Thanks a lot for giving us the right direction towards our goal.”

Tullika Tiwary
Marketing executive, Intelligence Node

“Your content work is fabulous and I look forward to re-engaging.”

Doug Taylor
CPG executive

We are very impressed with the quality of work that you've produced.
We would love to work with you again in the future!

Karly Cyr
Retail Tech Marketing Executive

“Thanks Lisa, I’ve been telling everyone about your amazing retail trends whitepaper!”

Carol-Ann Granatstein
Retail Marketing Consultant

"All thanks to you. You really did crack the [CEO's webinar] slides in just 2 iterations. Last time we did the retail webinar, I lost count of the number of iterations it went through.”

Kirtana Suri
Product Marketing Manager, DataWeave

Work Samples

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I’ve served B2B teams ranging from financial services to healthcare and sports.
Now I specialize in retail tech, as I’ve worked directly with retailers, CPG brands,
retail consultants, agencies, associations and the tech vendors who connect all of them.
This holistic view makes me versatile and a fast learner.

How you win

Proven marketing leadership

Growth-focused marketing strategy and implementation

Content that wins business

Thought leadership assets as trusted industry resources

Project management that delivers

Keep your marketing efficient & aligned

Services

Growth Strategy

My proven, holistic lead generation program fuels growth and keeps your sales pipeline full. Let's reach your retail audience, and wow them so they keep coming back.

Thought Leadership

Earn brand trust with executive-level thought leadership assets. Establish authority and a competitive edge with brilliant content that retail decision makers devour and share.

Marketing Consulting

CEOs and CFOs like how I solve inefficiencies. My proven, proprietary processes refine cross-functional systems and align with corporate goals for GTM success and growth.

My strengths

Marketing Strategy
15+ years
Retail Tech Marketing Operations
15+ years
Project Management
12+ years

Latest posts

See all my posts

13

Years in business

1333

Completed projects

>20

Years in marketing

>999

Cups of coffee

LOVE your B2B marketing

Strategy | Content | Project management