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About me

Hi, I’m Lisa Goller.

I create irresistible B2B content that blends smarts + sizzle. Global retail tech founders hire me for content creation, marketing strategy and strategic communications.

My holistic view of retail has led to award-winning content that helps B2B companies:

  • Stand out
  • Amplify reach
  • Fuel sales growth

See 12 ways you benefit by working with me.

Follow on LinkedIn

“Thanks Lisa, I’ve been telling everyone about your amazing retail trends whitepaper!”

Carol G.
Retail Marketing Consultant

Our CEO loved your whitepaper … we want to commission you for six more.”

Victoria P.
Retail tech marketing executive

“Your content work is fabulous and I look forward to re-engaging.”

Doug Taylor
CPG executive

Your work consistently helps us generate leads
with high quality content that our audience cares about.

Sabrina Khaida
Retail Tech Marketing Executive

We are very impressed with the quality of work that you've produced.
We would love to work with you again in the future!

Karly Cyr
Retail Tech Marketing Executive

“This [web] copy looks amazing. You are very creative. Thanks a lot for giving us the right direction towards our goal.”

Tullika T.
Retail tech marketing professional

How you win

Save time

Meet every deadline with efficient content creation by a fast learner 

Attract leads

Grab attention with bold, brilliant and distinct B2B content

Sell more

Spend more time delighting clients (vs. creating your own content)

Content services

Lead generation

Grow B2B sales leads and keep your sales funnel full with social media management, ghostwritten LinkedIn articles, newsletters, press releases, etc.

Thought leadership

Outshine your rivals with B2B brilliance. Share smart, unique, ghostwritten whitepapers, case studies, market trend reports and LinkedIn posts.

Influencer marketing

Reach and connect with retail experts. As a RETHINK Retail Top Retail Expert, RetailWire BrainTrust member and retail content creator, I'll help you amplify your reach.

Balance smarts + sizzle

Visual

Sell with enticing multisensory marketing, as content with relevant images earns 94% more views

Research

Boost credibility with recent statistics and relevant global examples from trusted sources

Timeliness

Show how your retail tech offerings exactly align with evolving consumer and market trends

Latest posts

See all my posts

My strengths

B2B content marketing
20 years
Retail trendspotting
15 years
Strategic communications
15 years

11

Years in business

922

Completed projects

>20

Years in marketing

999

Cups of coffee

Fuel B2B leads with Lisa Goller Marketing

Strategic content marketing for retail tech growth