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About me

Hi, I’m Lisa Goller. I create irresistible B2B content that blends smarts + sizzle. 🔥

Global retail tech founders hire me for:

📈 Marketing strategy for growth
❤️ Content creation to build brand love
 🎯 Strategic communications for change management

🛍 See 12 ways you benefit by working with me.

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My work

" clients secured relevant media coverage,  and boosted their social media followers by 92%. One client extended our contract 3 times because they were so impressed with our fast results. And 2 clients achieved growth that attracted acquisitions."

Dan Dyer
Dan Dyer
Founder, Tier1 PR

Fotini Iconomopoulos
Principal, Forward Focusing

""Hiring Lisa was one of my earliest decisions as CMO, and it's proven to be among my best ... her top-quality work -- literally saves me multiple hours every month."

David Pullara
CMO & Consultant


Graham Robertson
Founder & CMO, Beloved Brands

"Her work on our projects not only improved accessibility but also engagement, making them the most viewed content on the website."

Santosh Kushwaha
Founder & CEO, Visual Best

Your work consistently helps us generate leads
with high quality content that our audience cares about.

Sabrina Khaida
Retail Tech Marketing Executive

Our CEO loved your whitepaper … we want to commission you for six more.”

Victoria Poor
Retail tech marketing executive

“This [web] copy looks amazing. You are very creative. Thanks a lot for giving us the right direction towards our goal.”

Tullika Tiwary
Retail tech marketing professional

“Your content work is fabulous and I look forward to re-engaging.”

Doug Taylor
CPG executive

We are very impressed with the quality of work that you've produced.
We would love to work with you again in the future!

Karly Cyr
Retail Tech Marketing Executive

“Thanks Lisa, I’ve been telling everyone about your amazing retail trends whitepaper!”

Carol-Ann Granatstein
Retail Marketing Consultant

How you win

Save time

Meet every deadline with efficient content creation by an experienced, fast learner

Attract leads

Grab attention with bold, brilliant and distinct B2B content you're proud to share

Sell more

Spending more time delighting your clients (rather than creating and managing your own content)

Content services

Lead generation

Grow B2B sales leads and keep your sales funnel full with social media management, ghostwritten LinkedIn articles, newsletters, press releases, etc.

Thought leadership

Outshine your rivals with B2B brilliance. Share smart, unique, ghostwritten whitepapers, case studies, market trend reports and LinkedIn posts.

Influencer marketing

Reach and connect with retail experts. As a RETHINK Retail Top Retail Expert, RetailWire BrainTrust member and retail content creator, I'll help you amplify your reach.

My strengths

B2B content marketing
20 years
Retail trendspotting
15 years
Strategic communications
15 years

Latest posts

See all my posts


Years in business


Completed projects


Years in marketing


Cups of coffee

Fuel B2B leads with Lisa Goller Marketing

Strategic content marketing for retail tech growth