I help businesses tell their story.

Portfolio

My content marketing business has grown by transforming former employers and referrals into happy, loyal clients and accounts in B2B, technology and retail.

I have created communications for such companies as:

  … as well as:

Bell
Canadian Professional Sales Association (CPSA)
Chartered Professional Accountants of Canada (CPA Canada)
EY
Government of Ontario
Labatt
McKesson
Mediabistro
Metro Inc.
Molson Coors
Shoppers Drug Mart
Sobeys Inc.

Content Marketing Portfolio & Media Coverage

broken_glass_1
Leadership & Entrepreneurship
(Social media and blog posts)
Smashing the Glass Ceiling: 7 successful businesswomen share their tips
How an Entrepreneurial Mindset Gives You an Edge
Precarious Work = The New Normal
9 Ways to be Fearless (in an Age of Fear)
43 Entrepreneurs’ Tips for Success
The Unstoppable Freelance Revolution
Your Business Story … in 6 Words
Grow in 2017 (With a 1-page Marketing Plan)
24 Entrepreneurs’ Best Advice from their Dads
15 Tips to Savour the Wild Ride of Entrepreneurship
Recession-Proof Your Business
20 Tips for Working Remotely (& Productively)
The Boardroom is the Best Classroom


The Future of Work 
(Social media and blog posts)
20 Tips for Working Remotely (& Productively)
How an Entrepreneurial Mindset Gives You an Edge
Precarious Work = The New Normal
The Unstoppable Freelance Revolution
Proof the Freelance Revolution is Unstoppable
8 Reasons Businesses Love Freelancers
8 Reasons Workers Embrace Freelancing
Does Freelancing Fit Your Lifestyle?

Disruptive Retail Trends 2016
Retail & Consumer Packaged Goods (CPG)
(Social media and blog posts)

Most Popular:
– NEW!
5 Ways Amazon Will Rock Grocery
6 Trends That Will Reinvent Retail in 2017
2016 Retail Trends Roundup
What Shoppers Really Want From Retailers (published by Smart Insights)
The Explosive Growth of Natural & Organic (timeline)
Hungry for Health & Wellness: 5 Major Food Trends
5 Disruptive Retail Trends to Watch in 2016
Why E-Commerce Giants are Getting Physical
9 Technologies Revolutionizing Retail
How Local Products Attract Happy, Loyal Customers

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Infographics: Retail and CPG

The Explosive Growth of Natural & Organic (timeline)
NEW! The Explosive Growth of Retail Technology (timeline)
Last-Minute Ideas to Maximize Your Holiday Sales
5 Disruptive Retail Trends
4 Ways to Capitalize on the Buy Local Movement
3 Ways Your B2C Brand Can Demonstrate Transparency
The Top 3 Omnichannel Personalization Trends


Hot Retail Trends:
(Social media and blog posts)
NEW! 5 Ways Amazon Will Rock Grocery
NEW! Why Visual Merchandising Matters More Than Ever
6 Culinary Trends Spicing Up Grocery
Artisan Sales Soar as Consumers Invest in Quality
In Retail, Small is Big
7 Tech Trends Empowering Shoppers
9 Retail Tech Trends Connecting Retailers to Consumers
4 Retail Tech Trends Boosting Agility
Grocery e-commerce set to surge
7 Retail Lessons from NRF’s BIG Show
9 Technologies Revolutionizing Retail
Hot Trends in Shopper Technology
Top Tech Trends for CPG Suppliers
This Big Data Trend Helps Companies See the Future
Product Assortment: Your Competitive Advantage
Millennial Moms: The real retail disruptors
What Millennials Want from Consumer Goods
2016 Health and Wellness Trends Invigorating Retail
What You Can Learn From Zara’s Product Controversy
12 Ways Data Boosts Cyber Monday Sales
10 Ways Small Businesses Can Prepare for Black Friday Success
9 Ways to Sell More This Halloween
Local Foods Drive Massive Growth in Retail
Sustainability Boosts Brand Awareness, Trust and Sales
Transparency Builds B2C Brand Trust
Engage Shoppers With Omnichannel Personalization
12 Ways to Engage Today’s Savvy Shoppers

mobile-wallets1
Technology (Social media and blog posts)
NEW! Infographic: The Explosive Growth of Retail Technology (timeline)
7 Tech Trends Empowering Shoppers
9 Retail Tech Trends Connecting Retailers to Consumers
4 Retail Tech Trends Boosting Agility
Grocery e-commerce set to surge
This Big Data Trend Helps Companies See the Future
Retail Analytics: Why Big Data is a Big Deal
12 Ways Data Boosts Cyber Monday Sales
9 Technologies Revolutionizing Retail
Hot Trends in Shopper Technology
Top Tech Trends for CPG Suppliers
6 Tech Trends Affecting Your Marketing Success in 2016
Engage Shoppers With Omnichannel Personalization
12 Ways to Engage Today’s Savvy Shoppers
Leadership Lessons from Toronto’s Tech Titans
Toronto Needs Tech Disruptors, Say Public & Private Sectors

Four leaf clover against sky background
B2B Content Marketing
(Social media and blog posts)
More Than Luck: 5 tips from winning sales proposals
Plan Your Content, Crush Your Competitors
2017’s Hottest Content Marketing Trends
52 Business Blog Post Ideas for 2017
Grow in 2017 (With a 1-page Marketing Plan)
5 Essential B2B Marketing Tactics
Win Big and Fast: 5 Strategic Sales Tips
Checklist: Maximize Your Marketing Muscle
5 Trends Impacting Your 2016 Marketing Strategy
Video’s Killing It as a Marketing Star
The Best Way to Prove You’re a B2B Superhero
5 Questions Your B2B Marketing Must Answer
Why Successful C-Suites Embrace Social Media
Build a Brilliant Business Blog
52 Business Blog Posts That Will Blow Your Customers Away
How Content Can Prove Your Corporate Social Responsibility Leadership
Case Study: Cut Through the Clutter
– Case Study: Measuring Marketing Success
– Case Study: Extreme Email Makeover
– Case Study: Social Media for the Media-Shy
– Case Study: Results-Oriented Press Release

 

Digital Content Marketing Samples:

Infographics: B2B Content Marketing


Article: Grocery E-Commerce Set to Surge


Whitepaper: Retail – Is ‘Made in the USA’ Back in Vogue?

 


E-Book: 10 ways to enliven senior executives’ communications

DL ebook
E-Book:
Financial services consulting

Web Copy: B2B tech for retail

OsesFineFoods
Web Copy:
B2B and retail foodservice

ConnectMaze
Web Copy: Technology/e-commerce portal


Lisa Goller in the News:

Retail media coverage
As Amazon Expands Into Private Label Groceries, Supermarket Chains Should Be Very Afraid – Forbes
What is Wall Street Telling Main Street? – BarbaraWeltman.com
What shoppers really want from retailers – Smart Insights
In 2017, retail will be riveting and relevant – Retail Alliance Consultancy
Helpful Holiday Hints – Specialty Shop Retailing
Helpful Holiday Hints – Gifts and dec
The Explosive Growth in Retail Technology (The Netherlands) – RetailTrends

Content marketing media coverage
Industry experts’ content marketing predictions for 2017 – Unifusion
How to loosen up your execs’ communications – Ragan.com
10 ways to enliven senior executives’ communications – Kollective and Ragan
How to create irresistible content from dull topics – IZEA

Entrepreneurship & business media coverage
103 Tweetable Entrepreneurial Tips for National Entrepreneurs Day – Business 2 Community
Master these business school lessons – Mediabistro
5 things to try this month – Female Entrepreneur Association
10 Things Short People Do to Make Business Travel More Comfortable (Tall People Are Out of Luck) – Inc.
The Unstoppable Freelance Revolution – Speaking Pro Central
The Unstoppable Freelance Revolution – Six-Figure Freelancer