#30DaysofRetailMedia | Day 27: Retail Media Partnership Trends
Partnerships help retailers go deeper into media …
These retail media partnerships help retailers and brand advertisers:
🛍 Reach the masses
📣 Access new capabilities
🛍 Measure retail media performance
📣 Test and learn from media companies
🛍 Place more shoppable ads where consumers already spend time
These partnerships also modernize marketing with media like CTV and digital circulars to target, engage and influence consumers.
What other partnership trends have you noticed in retail media?
Up next: Retail Media PEST Analysis
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