Quit Hiding Your Magic
April 15, 2019
I get it: It’s far easier (and it feels safer) to stay in the snuggly, warm cocoon of our comfort zone. However, consider this: Taking the risk to share our experiences can help others. (Helping others also helps you stand out and grow.) What lessons from your own life (whether they’re business or personal) could […]
In-Demand Content
October 16, 2018
What your audience wants: Add these popular types of content to your 2019 content marketing strategy.
Know Your Audience
June 26, 2017
Know your audience: That’s the powerful marketing lesson from Irish rock band U2’s current Joshua Tree tour. Consider the contrast … 2014: – U2 freely gave away their album, Songs of Innocence, to 500 million (!) iTunes users in part to woo younger listeners – Millennials and Gen Zs rejected the strategically altruistic move as […]
Passion = Purpose
May 31, 2017
5 ways to generate B2B leads
May 23, 2017
Break through the digital clutter …
May 10, 2017
Honoured to speak at this event …
April 23, 2017
So grateful to have spoken to businesswomen and business students at the recent Women in Leadership conference hosted by the Schulich School of Business, York University, Toronto. The audience shared overwhelmingly positive feedback on my interactive workshop on How an Entrepreneurial Mindset Gives You an Edge in Today’s Market.
On social media, be relatable
April 23, 2017
Write for people — not for Google. Add warmth, personality and emotion to your writing and keep it conversational.
B2B Marketing Musts
April 23, 2017
B2B content marketing can be riveting — even for relatively dull industries. Use these 3 tips to create content your audience actually wants to read (and share).
1-Line Content Marketing Strategy
February 15, 2017
Most Popular Types of Content
February 15, 2017
99 Ways to Score a Marketing Touchdown
February 5, 2017
Few companies can afford a $5 million TV ad during the Super Bowl. For the rest of us, here are 99 ways to tackle the competition and score a touchdown using simple marketing tactics. Marketing Planning 1. Revise or create a marketing plan for your business. 2. Revisit your market research. 3. Analyze your competition. […]
Bulletproof Your Communications Strategy
January 24, 2017
Facing intense competition and a flat economy, businesses face pressure to stretch every marketing dollar further while achieving results. As 2017 has just begun, it’s the perfect time to review your marketing and communications to pinpoint which areas could benefit from greater strength, clarity and efficiency. Use the following questions to assess how well your […]
The Sweetest Business Networking Event of the Year
January 15, 2017
Tonight, Toronto entrepreneurs put the ‘epic’ in epicurean. More than 100 guests attended the most decadent (and least nutritious) networking event of the year: Chocolate Chip Cookie Off 2017. Featuring 35 types of gourmet cookies lovingly crafted by baking professionals, CCCO2017 offered an audacious tribute to carbs. Despite the frosty winter weather, we came out […]
Grow your business (with a 1-Page Marketing Plan)
January 3, 2017
To achieve growth and profitability this year, keep your marketing plan simple. Align your marketing with your corporate priorities by creating a one-page, high-level marketing plan for the year. The rationale is persuasive. One activity that sets the most successful companies apart is their willingness to document their marketing strategy, according to the Content Marketing […]
Holiday Parties = Networking Goldmines
December 7, 2016
Looking to grow your business in 2017? Great. Start now. Successful executive and entrepreneurs recommend that you say yes to every invitation you receive for holiday parties, including professional and industry social events. These networking events are golden opportunities to connect with people, build relationships and strengthen your professional network. Even holiday events you attend […]
Trump’s Winning Marketing Strategy: Rage Against the Machine
November 9, 2016
The world awoke to a whole new reality show. As astounded Americans try to make sense of last night’s election results (and feverishly apply for a Canadian passport), let’s examine how President-elect Trump’s marketing strategy contributed to his stunning triumph. Donald Trump’s political campaign nailed several basic marketing principles, which elevated his brand from brash […]
5 Essential B2B Marketing Tactics
October 31, 2016
For effective business-to-business (B2B) marketing, balance facts and feelings. When selling to a B2B audience, you need a slightly different approach to your content marketing than if you sell directly to consumers. That’s because more individuals may be involved in a B2B purchase decision. B2B buyers and decision makers also tend to expect efficiency, expertise […]
Proof the Freelance Revolution is Unstoppable
October 27, 2016
October is Small Business Month, so it’s the perfect time to acknowledge and celebrate a thriving entrepreneurial trend: the rise of the freelance movement. In the past decade alone, technology, globalization and economic factors have empowered and inspired workers to leave the corporate world behind and establish their own freelance business. The freelancing community has […]
8 Reasons Businesses Love Freelancers
October 27, 2016
The freelance revolution is fueling business, as a growing number of companies are turning to independent professionals to get their projects done. As the freelancing revolution gains momentum, companies can win big. Why Companies Win The business benefits of hiring a freelancer include: 1. Cost savings: Businesses can save a significant amount of money by […]