Category: Marketing
Walmart SWOT Analysis (Q4)
October 21, 2020
Walmart wants to win. This high-level SWOT analysis shows how Walmart has faced certain weaknesses to strengthen its competitive position during this year’s pandemic. Additional recent moves to adapt to the times include: Diversity: A commitment to ensure its workforce and suppliers reflect the people in the communities Walmart serves Domestic partners: Walmart has launched […]
Amazon SWOT Analysis (Q4)
October 19, 2020
Profitable pivots: 2020’s COVID-19 curveball rattled even the biggest retail leaders. In this SWOT analysis check-in, we see how Amazon has responded to market pressures, including direct changes to address specific weaknesses and threats. Additional overarching patterns I see are: Building brand trust (beyond anti-counterfeit measures), ranging from humanizing the brand for a softer corporate […]
Why Small is BIG in 2020
October 16, 2020
Big retailers think small. As the 2020 holiday sales season kicks off, leading retailers seek nimble small businesses to give consumers what they want. Their relationships are mutually-beneficial … To stay competitive and solvent in a pandemic, small suppliers need an online presence, which they can achieve through retailers’ robust e-commerce and logistics infrastructure. As […]
7 Ways to Boost Brand Trust
October 1, 2020
At its core, brand trust is all about communication. Companies can gain a competitive advantage by embracing opportunities to share with honesty, empathy and transparency. Open communication can establish trust among consumers and employees, which makes brands more likely to: Win their business Earn their loyalty Retain top talent. How does your company build brand […]
Global E-Commerce Boom
September 7, 2020
The future of retail is online. This year’s global pandemic has made e-commerce a retail necessity to connect companies and consumers. More consumers now rely on online shopping for convenience, safety and time savings. Retailers and CPG brands invest in e-commerce (as well as tech and logistics partnerships) to overcome store closures and consumer reticence […]
Why Private Label’s Hot
August 17, 2020
Private label is on fire. McKinsey found 34% of consumers spent more on private label products during the pandemic, with 44% citing affordability and better value. CONSUMER BENEFITS:Product innovation, quality and affordability make store brands more enticing to consumers this year. RETAILER BENEFITS:Retailers gain greater control over supply chain processes and margins, and drive loyalty […]
Amazon Gets Intimate
August 9, 2020
Oh baby: Amazon is getting intimate with us. It could be the lockdown loneliness kicking in but I’m convinced that Amazon is the best date ever. Think about it, people: they’re seductive ninjas, subtly applying the 5 Love Languages (Gifts! Movies! Dinner!) to make us swoon. (Personally, I can’t wait until I can say, “Alexa, […]
2020 Retail Trends
July 27, 2020
According to Stats Canada, Canadians caused a 99% surge in online purchases between February and May, As e-commerce booms, here are some ways traditional sales seasons and retail strategies could change this year. Key success factors include: PROCESS IMPROVEMENTS:Prompt, reliable delivery and in-stock merchandise could make consumers more forgiving and loyal. (Advantage: Amazon) PHYSICAL STORES:BOPIS […]
Amazon’s Path to Post-Pandemic Prosperity
June 28, 2020
This infographic’s alternative title could easily be Why Jeff Bezos Will be a Trillionaire Soon. Last week, Amazon went on a shopping spree to secure its retail tech supremacy and customer-centric continuous improvement to position the company to thrive now and after COVID-19. These investments show Amazon’s priorities range from delivering short-term consumer benefits to […]
Pandemic Bestsellers
June 21, 2020
Shopping habits shift: As we all know, panic in March led to out-of-stocks for items like flour, yeast and toilet paper as frenzied consumers prepared for the pandemic. Fortunately, consumers buying habits have since evolved, and diversified beyond grocery and pharmacy staples. This infographic shares some notable findings from recent consumption reports. A few trends […]
E-Grocery Success Factors
June 14, 2020
Consumers crave convenience: 2020 is boom time for grocery retailers with robust e-commerce infrastructures. That’s because COVID-19 has shaped how we shop: 3 billion global consumers were homebound, and many restaurants closed, sparking a surge in home cooking (World Economic Forum) $2.5 trillion, representing 35% of global food expenditures, is now up for grabs as […]
Pandemic Power Play
May 4, 2020
By investing $4 billion of operating profit into its COVID-19 plan, Amazon is setting itself up for spectacular success that will last far beyond the current coronavirus crisis. The funds will simultaneously improve internal weaknesses and counter external threats to address issues with consumers, critics and competitors. What do you think of Amazon’s approach? Related […]
Pandemic-Driven Pivots
April 28, 2020
Creativity conquers chaos: This year, agile companies have shown profound resilience by reinventing themselves in response to the coronavirus pandemic. From beer to fitness, many industries are filling consumption gaps with relevant solutions, including essential goods and technology. What other examples of responsiveness have you seen?
5 Steps to Make Your Communications Strategic
April 20, 2020
The coronavirus crisis has forced companies to adapt to new global market realities. Now marketing, communications and sales teams have an urgent opportunity to support their C-suites. They can collaborate to ensure their approach to messaging aligns with corporate goals to help their company survive this crisis and reduce risk. This framework can help your […]
9 Tech Trends Taking Off Due to Coronavirus
April 13, 2020
Digital Renaissance: We’re in the midst of a massive, global shift toward the digital realm. Over the past two months, the coronavirus pandemic has sparked soaring demand for technology. The accelerated adoption of these innovations reflect 3 major trends: 1. PERVASIVE CHANGE Technology investments are revolutionizing the retail, healthcare, education, automotive, finance and fitness industries, […]
Save Time on Your Marketing in 2020
December 11, 2019
Delight your CEO (and make your competitors cry) by maximizing your marketing productivity in 2020. Create consumable content your audience craves by repurposing your existing detailed content. Keep it simple, save time and drive sales leads by working with what you’ve got.
Whole-Brain Content
November 18, 2019
The most effective content for sales balances left-brain logic (cold, objective facts) with right-brain emotion (warm, subjective feelings). Does your marketing appeal to your audience’s entire brain?
B2B Marketing for Lead Generation
October 1, 2019
Content marketing trends to include in your 2019 and 2020 marketing strategies to sell to B2B buyers.
B2B Strategic Communications Plan
September 4, 2019
Match your message to your big picture.
Strategic Content
August 7, 2019
Before you start drafting the content your next marketing campaign, make sure your message resonates and gets results. This handy resource for B2B and B2C marketing campaigns will help you ensure your content aligns with your strategy.