Marketing – Lisa Goller Marketing | LOVE your B2B marketing

July 15, 2026July 16, 2026*Lead Generation, *Thought Leadership, AI, Change Management, Community, Content Marketing, Leadership Communications, Marketing, Social Media, Strategic Communications

2026 LinkedIn Cheat Sheet

Baffled by LinkedIn’s new algorithm? Confused why this business platform suddenly feels more like Instagram? Unsure how to adapt to get your […]

July 10, 2026July 10, 2026*Lead Generation, AI, Change Management, Community, Content Marketing, Marketing, Social Media, Strategic Communications, Strategy

What LinkedIn Wants: Best practices the algorithm rewards

Frustrated by LinkedIn’s algorithm U-turn? You aren’t alone. (My retail communities have felt confused and bewildered by recent algorithmic shifts, and vocal […]

July 9, 2026July 9, 2026AI, Case Studies, Community, Content Marketing, Leadership Communications, Marketing, Measurement, Retail, Retail Media, Social Media, Strategic Communications, Strategy

CASE STUDY – Community Management & Engagement Leadership

BUSINESS ISSUE: A retail media company needed help to unite hundreds of community members, create a sense of belonging and build mutually-beneficial […]

July 9, 2026July 9, 2026AI, Brand, Case Studies, Content Marketing, Marketing, Public Relations (PR), Strategy

CASE STUDY: Media Coverage for Brand Trust on AI Platforms & Search

BUSINESS ISSUE:An AI client hired me to prepare a press release announcing a new strategic partnership. The Head of Marketing hired me […]

July 9, 2026July 9, 2026AI, Case Studies, Content Marketing, Marketing, Retail, Strategy

CASE STUDY: B2B Thought Leadership for Growth Marketing Wins

BUSINESS ISSUE: Since I launched my own marketing business in 2013, many clients needed executive-level thought leadership content to boost brand awareness, […]

June 29, 2026July 9, 2026*Thought Leadership, Case Studies, Leadership Communications, Marketing, Retail, Strategic Communications, Strategy, Tech

CASE STUDY: B2B Launch Success + Thought Leadership Program

Learn how my retail tech client overcame a lean team to achieve a successful B2B launch and support the launch over the […]

May 27, 2026June 17, 2026AI, Change Management, Marketing, Retail, Retail Trends, Strategy, Tech

OpenAI is a Retail Superconnector

OpenAI plays well with others. Just look at how many powerhouse retailers, brands and retail platforms are collaborating with the AI icon. […]

May 11, 2026July 9, 2026AI, Community, Marketing, Retail, Retail Media

Join us at the AI in Retail event in Toronto

🎉 The AI in Retail party heads north. Excited to attend RETHINK Retail’s AI in Retail Meetup at Toronto Tech Week. Thank […]

April 23, 2026July 10, 2026*Lead Generation, *Thought Leadership, Marketing, Social Media, Strategy

How to Win on LinkedIn in 2026

📉 Has your LinkedIn engagement fallen off a cliff? You’re not alone. Even award-winning thought leaders, business owners and job seekers have […]

April 7, 2026May 7, 2026*Lead Generation, AI, Brand, Change Management, CPG, Marketing, Retail, Strategy

Build Brand Trust in the Age of AI

Brand trust fuels growth. In any relationship, trust is vital but in retail, it’s a competitive advantage. Yet, brand trust is at […]

December 7, 2025May 7, 2026AI, Change Management, Marketing, Retail, Retail Trends, Strategy, Tech

Retail’s Hottest Holiday Trends

Top Q4 retail trends in <40 seconds … See which hot trends affected Black Friday, Cyber Monday and holiday shopping, including: 🎁 […]

October 23, 2025May 7, 2026CPG, Customer Experience, Marketing, Retail, Retail Media, Sports, Strategy

Live Sports are Advertising Gold

⚾📣 Live sports are advertising gold Tomorrow the Toronto Blue Jays host the LA Dodgers for Game 1 of the World Series. […]

October 23, 2025May 8, 2026Customer Experience, Marketing, Retail, Retail Media, Sports, Strategy

Walmart delivers Super Bowl-sized audiences every week

🏈 Walmart delivers Super Bowl-sized audiences every week. 📣 We often marvel at how many big brands buy ads to connect with […]

October 19, 2025October 19, 2025Marketing, Retail, Small Business

The Wild Ride of Small Business Ownership

That’s me at High Park in the ‘80s, shrieking and giggling along my eventful journey. For the past 12 years, I’ve also […]

September 29, 2025May 8, 2026Marketing, Retail, Sports, Strategy, Tech

Q3 Top Retail Trends highlights

💥 Retail in 2025 = Chaos + opportunity. Hot trends right now include: 1️⃣ Uncertainty (tariffs, consumer whiplash)2️⃣ Retail media (Amazon+Netflix)3️⃣ Sports […]

August 16, 2025May 8, 2026Marketing, Retail, Sports

Let’s Go, Blue Jays!

The Jays are 🔥 🎉 Toronto’s vibe is like ’92 and ’93 this summer, especially at Roger’s Centre. 🧢 If they keep […]

May 25, 2025May 8, 2026Marketing, Retail, Social Media, Sports

Retail Marketing Gets Super Social

Retail truly is a people business. So, it’s no wonder more retail stakeholders are prioritizing relationships – even amid 2025’s market uncertainty. […]

May 11, 2025May 8, 2026Marketing, Retail, Sports