May 4, 2020
By investing $4 billion of operating profit into its COVID-19 plan, Amazon is setting itself up for spectacular success that will last far beyond the current coronavirus crisis. The funds will simultaneously improve internal weaknesses and counter external threats to address issues with consumers, critics and competitors. What do you think of Amazon’s approach? Related […]
April 28, 2020
Creativity conquers chaos: This year, agile companies have shown profound resilience by reinventing themselves in response to the coronavirus pandemic. From beer to fitness, many industries are filling consumption gaps with relevant solutions, including essential goods and technology. What other examples of responsiveness have you seen?
April 20, 2020
The coronavirus crisis has forced companies to adapt to new global market realities. Now marketing, communications and sales teams have an urgent opportunity to support their C-suites. They can collaborate to ensure their approach to messaging aligns with corporate goals to help their company survive this crisis and reduce risk. This framework can help your […]
April 13, 2020
Digital Renaissance: We’re in the midst of a massive, global shift toward the digital realm. Over the past two months, the coronavirus pandemic has sparked soaring demand for technology. The accelerated adoption of these innovations reflect 3 major trends: 1. PERVASIVE CHANGE Technology investments are revolutionizing the retail, healthcare, education, automotive, finance and fitness industries, […]
November 18, 2019
The most effective content for sales balances left-brain logic (cold, objective facts) with right-brain emotion (warm, subjective feelings). Does your marketing appeal to your audience’s entire brain?
August 7, 2019
Before you start drafting the content your next marketing campaign, make sure your message resonates and gets results. This handy resource for B2B and B2C marketing campaigns will help you ensure your content aligns with your strategy.
April 15, 2019
I get it: It’s far easier (and it feels safer) to stay in the snuggly, warm cocoon of our comfort zone. However, consider this: Taking the risk to share our experiences can help others. (Helping others also helps you stand out and grow.) What lessons from your own life (whether they’re business or personal) could […]
May 31, 2017
February 15, 2017