The TikTokification of Retail
TikTok squished the shopping journey. See how the wildly popular social media platform: 🎯 Modernizes retail strategy and infrastructure by bringing retail […]
Category: Marketing
Q3 2026 Retail Trends
What changed in retail in Q3? What’s up: 🔺 Agentic advertising as a retail CFO’s fantasy🔺 Inflationary pressure on companies & consumers🔺 […]
THANK YOU! 5000 followers
🎉 5000 LinkedIn followers, baby! (Not too shabby for an introvert.) https://youtube.com/shorts/9QUsAYh4-jI?si=jDz_gz0V6vB5VikD 🤖 Special shoutout to the bots for putting me over […]
CASE STUDY: Media Coverage for Brand Trust on AI Platforms & Search
BUSINESS ISSUE:An AI client hired me to prepare a press release announcing a new strategic partnership. The Head of Marketing hired me […]
CASE STUDY: B2B Thought Leadership for Growth Marketing Wins
BUSINESS ISSUE: Since I launched my own marketing business in 2013, many clients needed executive-level thought leadership content to boost brand awareness, […]
CASE STUDY: B2B Launch Success + Thought Leadership Program
Learn how my retail tech client overcame a lean team to achieve a successful B2B launch and support the launch over the […]
2026 LinkedIn Cheat Sheet
Baffled by LinkedIn’s new algorithm? Confused why this business platform suddenly feels more like Instagram? Unsure how to adapt to get your […]
OpenAI is a Retail Superconnector
OpenAI plays well with others. Just look at how many powerhouse retailers, brands and retail platforms are collaborating with the AI icon. […]
What LinkedIn Wants: Best practices the algorithm rewards
Frustrated by LinkedIn’s algorithm U-turn? You aren’t alone. (My retail communities have felt confused and bewildered by recent algorithmic shifts, and vocal […]
CASE STUDY – Community Management & Engagement Leadership
BUSINESS ISSUE: A retail media company needed help to unite hundreds of community members, create a sense of belonging and build mutually-beneficial […]
Join us at the AI in Retail event in Toronto
🎉 The AI in Retail party heads north. Excited to attend RETHINK Retail’s AI in Retail Meetup at Toronto Tech Week. Thank […]
How to Win on LinkedIn in 2026
📉 Has your LinkedIn engagement fallen off a cliff? You’re not alone. Even award-winning thought leaders, business owners and job seekers have […]
Build Brand Trust in the Age of AI
Brand trust fuels growth. In any relationship, trust is vital but in retail, it’s a competitive advantage. Yet, brand trust is at […]
Retail’s Hottest Holiday Trends
Top Q4 retail trends in <40 seconds … See which hot trends affected Black Friday, Cyber Monday and holiday shopping, including: 🎁 […]
Live Sports are Advertising Gold
⚾📣 Live sports are advertising gold Tomorrow the Toronto Blue Jays host the LA Dodgers for Game 1 of the World Series. […]
Walmart delivers Super Bowl-sized audiences every week
🏈 Walmart delivers Super Bowl-sized audiences every week. 📣 We often marvel at how many big brands buy ads to connect with […]
The Wild Ride of Small Business Ownership
That’s me at High Park in the ‘80s, shrieking and giggling along my eventful journey. For the past 12 years, I’ve also […]
Q3 Top Retail Trends highlights
💥 Retail in 2025 = Chaos + opportunity. Hot trends right now include: 1️⃣ Uncertainty (tariffs, consumer whiplash)2️⃣ Retail media (Amazon+Netflix)3️⃣ Sports […]
Let’s Go, Blue Jays!
The Jays are 🔥 🎉 Toronto’s vibe is like ’92 and ’93 this summer, especially at Roger’s Centre. 🧢 If they keep […]
Retail Marketing Gets Super Social
Retail truly is a people business. So, it’s no wonder more retail stakeholders are prioritizing relationships – even amid 2025’s market uncertainty. […]