Happy Small Business Week!
How it all began … I always loved books (and dressing like a hoochie, apparently), so I feel grateful to celebrate 10 […]
Category: Small Business
Ravenous for E-Grocery
We crave convenience. Consumers’ migration to e-commerce has made grocery the most exciting (& strategically significant) retail category, as: – Consumers desire […]
Porter’s 5 Forces: Retail 2021
Who has retail power? Porter’s 5 Forces model helps to explain market influences as retail undergoes tremendous upheaval. To manage fierce competition, […]
COVID-19’s Retail Legacy
What. A. Year. Let’s look at COVID-19’s profound influence on global retail over the past 12 months, including 5 mega-trends. OVERALL THEMES: […]
Ladies Who Launch
Women make their mark in business. In time for International Women’s Day, let’s celebrate women-owned businesses — and their growing influence. Notable […]
2021 Retail Acquisitions
Retail companies go shopping … It’s barely March yet we’ve already seen intriguing retail acquisitions this year, as: – Amazon knows what […]
8 Lessons from 8 Years in Business
It’s party time! February marks 8 years since I launched by own business. As the number of new businesses has soared 38% […]
1-Page Business Plan
As a start-up owner, you don’t have time to write a 100-page business plan that meticulously details every strategy and process you’ll […]
2021 Retail Strategy Trends
What does 2021 have in store? Reinvigorating retail and getting closer to consumers are macro strategic trends we’ll see in the new […]
Social Commerce is the Future of Retail
Last week’s announcement of the new partnership between TikTok and Shopify dazzled global retail markets. This partnership unites social media, video and […]
Why Small is BIG in 2020
Big retailers think small. As the 2020 holiday sales season kicks off, leading retailers seek nimble small businesses to give consumers what […]
E-Commerce Gets Spicy!
Today’s announcement of Walmart’s strategic partnership with e-commerce superstar Shopify is shaking up online shopping. Yet Shopify also recently made headlines for […]
The New Skill Set
What Businesses Want (in a Pandemic)… Today’s devastating news that the U.S. jobless rate hit its highest level since the Great Depression […]
Pandemic-Driven Pivots
Creativity conquers chaos: This year, agile companies have shown profound resilience by reinventing themselves in response to the coronavirus pandemic. From beer […]
Save Time on Your Marketing in 2020
Delight your CEO (and make your competitors cry) by maximizing your marketing productivity in 2020. Create consumable content your audience craves by […]
B2B Marketing for Lead Generation
Content marketing trends to include in your 2019 and 2020 marketing strategies to sell to B2B buyers.
Strategic Content
Before you start drafting the content your next marketing campaign, make sure your message resonates and gets results. This handy resource for […]
On social media, be relatable
Write for people — not for Google. Add warmth, personality and emotion to your writing and keep it conversational.