April 11, 2021April 11, 2021Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Small Business, Tech

Ravenous for E-Grocery

We crave convenience. Consumers’ migration to e-commerce has made grocery the most […]

March 28, 2021August 30, 2021Change Management, CPG, Industry Research, Retail, Small Business, Tech

Porter’s 5 Forces: Retail 2021

Who has retail power? Porter’s 5 Forces model helps to explain market […]

March 14, 2021March 15, 2021Brand, Change Management, CPG, Industry Research, Marketing, Retail, Small Business, Tech

COVID-19’s Retail Legacy

What. A. Year. Let’s look at COVID-19’s profound influence on global reatil […]

March 7, 2021March 8, 2021Change Management, CPG, Industry Research, Marketing, Retail, Small Business

Ladies Who Launch

Women make their mark in business. In time for International Women’s Day, […]

February 28, 2021March 1, 2021Brand, Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Small Business, Tech

2021 Retail Acquisitions

Retail companies go shopping … It’s barely March yet we’ve already seen […]

February 21, 2021February 28, 2021Small Business, Tools & resources

8 Lessons from 8 Years in Business

It’s party time! February marks 8 years since I launched by own […]

February 20, 2021February 20, 2021Leadership Communications, Small Business, Tools & resources

1-Page Business Plan

As a start-up owner, you don’t have time to write a 100-page […]

December 13, 2020December 14, 2020Change Management, CPG, Customer Experience, Industry Research, Retail, Small Business, Social Media, Strategic Communications, Tech

2021 Retail Strategy Trends

What does 2021 have in store? Reinvigorating retail and getting closer to […]

November 1, 2020May 20, 2021Customer Experience, Industry Research, Marketing, Retail, Small Business, Tech

Social Commerce is the Future of Retail

Last week’s announcement of the new partnership between TikTok and Shopify dazzled […]

October 16, 2020January 9, 2021CPG, Customer Experience, Industry Research, Marketing, Retail, Small Business, Tech

Why Small is BIG in 2020

Big retailers think small. As the 2020 holiday sales season kicks off, […]

June 15, 2020January 9, 2021*Thought Leadership, CPG, Customer Experience, Industry Research, Retail, Small Business, Social Media, Strategic Communications, Tech

E-Commerce Gets Spicy!

Today’s announcement of Walmart’s strategic partnership with e-commerce superstar Shopify is shaking […]

May 8, 2020January 9, 2021*Thought Leadership, Change Management, Crisis Communications, HR Communications, Industry Research, Leadership Communications, Small Business, Strategic Communications

The New Skill Set

What Businesses Want (in a Pandemic)… Today’s devastating news that the U.S. […]

April 28, 2020January 9, 2021*Thought Leadership, Change Management, Content Marketing, Industry Research, Marketing, Small Business, Strategic Communications, Tech

Pandemic-Driven Pivots

Creativity conquers chaos: This year, agile companies have shown profound resilience by […]

December 11, 2019January 9, 2021*Lead Generation, Content Marketing, Marketing, Small Business, Social Media, Strategic Communications

Save Time on Your Marketing in 2020

Delight your CEO (and make your competitors cry) by maximizing your marketing […]

October 1, 2019January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Industry Research, Marketing, Small Business, Strategic Communications

B2B Marketing for Lead Generation

Content marketing trends to include in your 2019 and 2020 marketing strategies […]

September 4, 2019January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Marketing, Small Business, Social Media, Strategic Communications, Tools & resources

B2B Strategic Communications Plan

Match your message to your big picture.

August 7, 2019January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Internal Communications, Leadership Communications, Marketing, Public Relations (PR), Small Business, Strategic Communications, Uncategorized

Strategic Content

Before you start drafting the content your next marketing campaign, make sure […]

June 3, 2019January 9, 2021*Lead Generation, Content Marketing, Industry Research, Marketing, Small Business, Social Media, Strategic Communications

Let’s get visual

April 23, 2017November 24, 2017Content Marketing, Marketing, Small Business, Social Media, Strategic Communications

On social media, be relatable

Write for people — not for Google. Add warmth, personality and emotion […]

April 23, 2017June 30, 2017*Lead Generation, Content Marketing, Marketing, Small Business, Social Media, Strategic Communications

B2B Marketing Musts

B2B content marketing can be riveting — even for relatively dull industries. […]