October 19, 2020January 9, 2021Case Studies, Change Management, Customer Experience, Industry Research, Marketing, Retail, Strategic Communications

Amazon SWOT Analysis (Q4)

Profitable pivots: 2020’s COVID-19 curveball rattled even the biggest retail leaders. In […]

May 19, 2020January 9, 2021*Thought Leadership, Case Studies, Change Management, CPG, Customer Experience, Industry Research, Retail, Strategic Communications

Is Walmart winning?

2020 SWOT analysis: Is Walmart winning? The world’s biggest retailer has shown […]

May 10, 2020January 9, 2021*Thought Leadership, Case Studies, Change Management, CPG, Crisis Communications, Customer Experience, Industry Research, Leadership Communications, Retail, Strategic Communications, Tech

Is Amazon Pandemic-Proof?

Most retail companies are burning their 2020 business strategies. The coronavirus crisis […]

October 27, 2015October 27, 2016Case Studies, Content Marketing, Leadership Communications

Executive Ghostwriter as a Time Saver

It’s frightful: Business executives are bursting with brilliant insights – yet they […]

October 21, 2014May 30, 2019Case Studies, Crisis Communications, Social Media

Case Study: Social Media Crisis Control

Situation: A client called me in a panic after receiving negative feedback […]

September 16, 2014May 30, 2019Case Studies, Public Relations (PR), Small Business, Strategic Communications

Case Study: Break Through the Clutter

Situation: Two of my clients couldn’t have been more different: an IT […]

June 17, 2014May 30, 2019Case Studies, Social Media

Social Media for a Media-Shy Company

Situation: A risk averse client in business-to-business (B2B) e-commerce wanted to attract […]

April 15, 2014May 30, 2019Case Studies, Public Relations (PR)

Case Study: Results-Oriented Press Release

Situation One of my clients requested a press release to announce a […]

January 28, 2014May 30, 2019Case Studies, Marketing, Measurement

Case Study: Measuring Marketing Success

Situation One of my clients serving pharmaceutical companies relies on email campaigns […]

November 20, 2013May 30, 2019Case Studies, Crisis Communications

Crisis Communications, Rob Ford Style

For weeks, Toronto mayor Rob Ford has captured global headlines with scandalous […]

November 5, 2013May 30, 2019Case Studies, Marketing

Case Study: Extreme Email Makeover

Situation: One of my clients communicates using more than 30 email campaigns […]

August 29, 2013May 30, 2019Case Studies, Content Marketing, Strategic Communications

Case Study: Strategic Language

Communication Challenge: A brilliant client of mine held itself back by using […]