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Lisa Goller Marketing | LOVE your B2B marketing

Category: Strategy

November 12, 2026November 12, 2026Change Management, Marketing, Retail, Retail Media, Retail Trends, Social Media, Strategy, Tech

Media Evolution Fuels Retail Sales

📺 🛍️ Look how far media has come — and how it’s entwined with retail. Media evolution over the past 25 years […]

November 4, 2026November 12, 2026AI, Brand, Change Management, CPG, Finance, Marketing, Private Label, Retail, Retail Media, Retail Trends, Strategy, Tech

Retail Media’s Money Makers

The 2020s aren’t cheap. Retail C-suites have faced high costs and high anxiety due to pandemic-driven e-commerce investments, inflation and tariffs, all […]

October 6, 2026November 12, 2026Change Management, Community, Content Marketing, Customer Experience, Marketing, Retail, Retail Media, Retail Trends, Social Media, Strategy, Tech

Retail’s TikTokification

The shopper journey got way more entertaining. TikTok’s magnetism has attracted 1.5 billion monthly average users. That massive crowd is impossible for […]

October 6, 2026October 7, 2026Change Management, Community, Customer Experience, Marketing, Retail, Retail Media, Retail Trends, Social Media, Strategy, Tech

The TikTokification of Retail

TikTok squished the shopping journey. See how the wildly popular social media platform: 🎯 Modernizes retail strategy and infrastructure by bringing retail […]

September 23, 2026October 4, 2026AI, Change Management, Finance, Marketing, Retail, Retail Media, Retail Trends, Strategy

Q3 2026 Retail Trends

What changed in retail in Q3? What’s up: 🔺 Agentic advertising as a retail CFO’s fantasy🔺 Inflationary pressure on companies & consumers🔺 […]

September 22, 2026September 22, 2026Change Management, CPG, Customer Experience, Private Label, Retail, Retail Trends, Strategy

Inflation Shifts Retail & Shopper Habits

Inflation shifts our habits. As the cost of living increases, consumer purchasing power declines, so our money no longer stretches as far. […]

August 6, 2026October 7, 2026AI, Change Management, Retail, Retail Trends, Strategy, Tech

Announcing Retail Evolution. Let’s start with a mega-post on Retail’s AI Evolution.

Welcome to Retail Evolution! After chronicling the biggest retail shifts of our time for 15+ years, I’m still in awe of global […]

July 28, 2026July 28, 2026*Thought Leadership, Community, Marketing, Retail, Strategy

THANK YOU! 5000 followers

🎉 5000 LinkedIn followers, baby! (Not too shabby for an introvert.) https://youtube.com/shorts/9QUsAYh4-jI?si=jDz_gz0V6vB5VikD 🤖 Special shoutout to the bots for putting me over […]

July 21, 2026July 28, 2026Change Management, CPG, Retail, Retail Trends, Strategy

How US Tariffs on Canada Affect You

Tariff threats boomerang back. Despite playing so well together as co-hosts for FIFA World Cup 2026, the US threatened Canada with new […]

July 14, 2026September 18, 2026AI, Change Management, Industry Research, Retail, Retail Media, Retail Trends, Strategy, Tech

The State of Retail – 2026 Retail PEST Analysis Mid-Year Check

Which powerful forces are shaping retail in 2026? Let’s revisit my 2026 Retail PEST Analysis from the beginning of the year to […]

July 9, 2026September 18, 2026AI, Brand, Case Studies, Content Marketing, Marketing, Public Relations (PR), Strategy

CASE STUDY: Media Coverage for Brand Trust on AI Platforms & Search

BUSINESS ISSUE:An AI client hired me to prepare a press release announcing a new strategic partnership. The Head of Marketing hired me […]

July 9, 2026July 9, 2026AI, Case Studies, Content Marketing, Marketing, Retail, Strategy

CASE STUDY: B2B Thought Leadership for Growth Marketing Wins

BUSINESS ISSUE: Since I launched my own marketing business in 2013, many clients needed executive-level thought leadership content to boost brand awareness, […]

June 29, 2026July 9, 2026*Thought Leadership, Case Studies, Leadership Communications, Marketing, Retail, Strategic Communications, Strategy, Tech

CASE STUDY: B2B Launch Success + Thought Leadership Program

Learn how my retail tech client overcame a lean team to achieve a successful B2B launch and support the launch over the […]

June 23, 2026July 9, 2026Change Management, Retail, Retail Trends, Sports, Strategy

What Just Changed in Retail?

What rocked retail this quarter? A few retail signals dominated and I break down 2 of them in this video. For the […]

June 16, 2026September 18, 2026AI, Change Management, CPG, Retail, Retail Media, Retail Trends, Sports, Strategy

Retail Signals – Q2 Executive Briefing

What happened in retail in Q2? What’s up: 🔺 Sports euphoria as commerce fuel🔺 Inflationary pressure due to war🔺 Amazon’s grocery moves🔺 […]

May 29, 2026September 18, 2026AI, Change Management, Community, Retail, Retail Media, Strategy, Tech

AI-Driven Retail Brings Us Together

Last night’s inaugural AI in Retail (AiR) Meetup at Toronto Tech Week, hosted by RETHINK Retail, was a celebration of an exciting […]

May 27, 2026September 18, 2026AI, Change Management, Marketing, Retail, Retail Trends, Strategy, Tech

OpenAI is a Retail Superconnector

OpenAI plays well with others. Just look at how many powerhouse retailers, brands and retail platforms are collaborating with the AI icon. […]

May 20, 2026July 28, 2026*Lead Generation, AI, Change Management, Community, Content Marketing, Marketing, Social Media, Strategic Communications, Strategy

What LinkedIn Wants: Best practices the algorithm rewards

Frustrated by LinkedIn’s algorithm U-turn? You aren’t alone. (My retail communities have felt confused and bewildered by recent algorithmic shifts, and vocal […]

May 14, 2026July 28, 2026AI, Case Studies, Community, Content Marketing, Leadership Communications, Marketing, Measurement, Retail, Retail Media, Social Media, Strategic Communications, Strategy

CASE STUDY – Community Management & Engagement Leadership

BUSINESS ISSUE: A retail media company needed help to unite hundreds of community members, create a sense of belonging and build mutually-beneficial […]

April 23, 2026July 10, 2026*Lead Generation, *Thought Leadership, Marketing, Social Media, Strategy

How to Win on LinkedIn in 2026

📉 Has your LinkedIn engagement fallen off a cliff? You’re not alone. Even award-winning thought leaders, business owners and job seekers have […]

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