Category: Social Media
China’s Retail Innovation
February 15, 2021
For a glimpse of retail’s future, let’s look at China. Since Friday kicked off the Lunar New Year, it’s the perfect time to examine China’s growing influence on global e-commerce. Many retail tech investments we’ve seen in North America and Europe over the past year have been common for years in China. These innovations are […]
Why Tech is Winning
January 10, 2021
Revenge of the nerds? The 43% surge in the tech-heavy NASDAQ index in 2020 proves it pays to be digitally-savvy. That’s because, more than ever, we rely on technology to meet our universal needs. For instance: Zoom connects us with loved onesDoorDash delivers dinner to our doorstepsDuolingo languages prepare us for future exotic escapes In […]
2021 Retail Strategy Trends
December 13, 2020
What does 2021 have in store? Reinvigorating retail and getting closer to consumers are macro strategic trends we’ll see in the new year, as retailers and brands: – Fuel sales and consumer excitement– Cut inefficiencies– Gain lucrative new strengths See related infographics on:– 2020 Retail Partnerships– 2020 Retail PEST Analysis– Social Commerce is the Future […]
E-Commerce Gets Spicy!
June 15, 2020
Today’s announcement of Walmart’s strategic partnership with e-commerce superstar Shopify is shaking up online shopping. Yet Shopify also recently made headlines for its collaboration with the launch of Facebook Shops, a social commerce platform that merges social media and shopping. WHY NOW? Now is the *perfect* time for these alliances because: Many consumers remain homebound […]
Save Time on Your Marketing in 2020
December 11, 2019
Delight your CEO (and make your competitors cry) by maximizing your marketing productivity in 2020. Create consumable content your audience craves by repurposing your existing detailed content. Keep it simple, save time and drive sales leads by working with what you’ve got.
B2B Strategic Communications Plan
September 4, 2019
Match your message to your big picture.
Let’s get visual
June 3, 2019
Meaty vs. Snackable Content
May 29, 2019
Create content your audience craves. Meaty content drives thought leadership; snackable content drives lead generation. How hungry is your audience for your message?
Know Your Audience
June 26, 2017
Know your audience: That’s the powerful marketing lesson from Irish rock band U2’s current Joshua Tree tour. Consider the contrast … 2014: – U2 freely gave away their album, Songs of Innocence, to 500 million (!) iTunes users in part to woo younger listeners – Millennials and Gen Zs rejected the strategically altruistic move as […]
Break through the digital clutter …
May 10, 2017
On social media, be relatable
April 23, 2017
Write for people — not for Google. Add warmth, personality and emotion to your writing and keep it conversational.
B2B Marketing Musts
April 23, 2017
B2B content marketing can be riveting — even for relatively dull industries. Use these 3 tips to create content your audience actually wants to read (and share).
Why Successful C-Suites Embrace Social Media
April 21, 2015
Twenty years ago, Apple CEO Steve Jobs “nailed it” when he predicted the role of computers would evolve from computation to communication. Today the use of social media through computers and mobile sources are the primary means of business communication worldwide. Although social media has evolved into a fundamental business tool, a recent BRANDfog survey […]
52 Business Blog Posts That Will Blow Your Customers Away
December 9, 2014
Blogging about your business is one of the most effective ways to boost web traffic, generate leads and establish a sense of authority. Yet some businesses struggle to blog on a consistent basis due to a lack of content ideas, which limits opportunities for customers to engage with your brand. To plan your business blog’s […]
Case Study: Social Media Crisis Control
October 21, 2014
Situation: A client called me in a panic after receiving negative feedback on social media. A competitor attacked my client’s brand in a long, rambling post on LinkedIn, which concluded with the man promoting his own brand. Approach: Fortunately I had already collaborated with my client on a crisis communication plan and standard operating procedures […]
Social Media Selling: A to Z
September 22, 2014
How social is your business? Over 46% of businesses say social media drives sales, according to recent research. In honour of Social Media Week (Sept. 22-26, 2014), let’s examine how social media can build your business – from A to Z. Audience: No matter who your business targets, your customers likely use social media. Social […]
Social Media for a Media-Shy Company
June 17, 2014
Situation: A risk averse client in business-to-business (B2B) e-commerce wanted to attract new customers, strengthen loyalty and establish itself as a trusted brand. However, senior executives feared the company’s lack of control over the tone of traditional media coverage, so they also felt reluctant to use social media. Approach: I worked with a partner to […]
Boost Your Social Media ROI
May 27, 2014
Recently, social media has exploded from a playful phenomenon to a business imperative. Used effectively, these communication tools help companies gain a competitive advantage by understanding what customers want and how to improve their customer experience. To make wise social media investment decisions for your organization, consider the following strategic questions: Strategic alignment: How does […]
Build a Brilliant Business Blog
January 21, 2014
Today effective brand building demands a strong online presence. As content marketing and social media explode in importance, business blogs are helping companies gain a competitive advantage. Why Blog? Progressive companies understand the advantages of blogging as way to attract, engage and convert their target market – all while building brand awareness, authority and online […]