June 15, 2020
Today’s announcement of Walmart’s strategic partnership with e-commerce superstar Shopify is shaking up online shopping. Yet Shopify also recently made headlines for its collaboration with the launch of Facebook Shops, a social commerce platform that merges social media and shopping. WHY NOW? Now is the *perfect* time for these alliances because: Many consumers remain homebound […]
December 11, 2019
Delight your CEO (and make your competitors cry) by maximizing your marketing productivity in 2020. Create consumable content your audience craves by repurposing your existing detailed content. Keep it simple, save time and drive sales leads by working with what you’ve got.
September 4, 2019
Match your message to your big picture.
June 3, 2019
May 29, 2019
Create content your audience craves. Meaty content drives thought leadership; snackable content drives lead generation. How hungry is your audience for your message?
June 26, 2017
Know your audience: That’s the powerful marketing lesson from Irish rock band U2’s current Joshua Tree tour. Consider the contrast … 2014: – U2 freely gave away their album, Songs of Innocence, to 500 million (!) iTunes users in part to woo younger listeners – Millennials and Gen Zs rejected the strategically altruistic move as […]
May 10, 2017
April 23, 2017
Write for people — not for Google. Add warmth, personality and emotion to your writing and keep it conversational.
April 23, 2017
B2B content marketing can be riveting — even for relatively dull industries. Use these 3 tips to create content your audience actually wants to read (and share).
August 4, 2016
Global fashion retailer Zara recently caused a public uproar following accusations the brand copied the work of independent artists. Last month Los Angeles-based artist Tuesday Bassen announced she had filed an official complaint against Zara for copyright infringement. She joins at least a dozen artists who allege Zara stole their designs, adding their work to […]
December 9, 2014
Blogging about your business is one of the most effective ways to boost web traffic, generate leads and establish a sense of authority. Yet some businesses struggle to blog on a consistent basis due to a lack of content ideas, which limits opportunities for customers to engage with your brand. To plan your business blog’s […]
June 24, 2014
Forget what you learned in business school. All organizations are now in the communications business – and Twitter is the new newsroom. For that reason, CEOs need to embrace social media. Twitter alone attracts 255 million monthly active users. Business is one of the top 10 topics on Twitter, making it a key platform to […]
May 27, 2014
Recently, social media has exploded from a playful phenomenon to a business imperative. Used effectively, these communication tools help companies gain a competitive advantage by understanding what customers want and how to improve their customer experience. To make wise social media investment decisions for your organization, consider the following strategic questions: Strategic alignment: How does […]
January 21, 2014
Today effective brand building demands a strong online presence. As content marketing and social media explode in importance, business blogs are helping companies gain a competitive advantage. Why Blog? Progressive companies understand the advantages of blogging as way to attract, engage and convert their target market – all while building brand awareness, authority and online […]