Category: Social Media

February 26, 2023August 4, 2024Retail, Social Media

Social Shopping Evolution

E-commerce is getting more social. More retailers and brands align their online marketing with consumers’ habits to reach them where they already […]

October 17, 2022August 4, 2024Marketing, Social Media

TikTok’s Meteoric Growth

In this second post in the series on retail’s marketing evolution, we examine TikTok’s meteoric rise in popularity. Within 5 years of […]

May 26, 2021May 26, 2021Brand, Change Management, Content Marketing, CPG, Customer Experience, Industry Research, Marketing, Retail, Social Media, Tech

E-Commerce as Entertainment

E-commerce and entertainment keep converging. Today Amazon announced it’s buying MGM Studios, as the line between merchandise and media consumption continues to blur. […]

May 24, 2021August 4, 2024Change Management, Content Marketing, CPG, Customer Experience, Industry Research, Marketing, Retail, Retail Media, Social Media, Strategic Communications, Tech

Livestreaming Enlivens Retail

Retail goes live to air. Livestreaming helps retailers and brands: – Interact with consumers in real time– Target relevant audiences– Fuel e-commerce […]

April 25, 2021April 25, 2021Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Social Media, Tech

Virtual Try-Ons: Try Before You Buy

Seeing is believing – and buying. To earn consumer trust and e-commerce sales, Retailers; Brands; and Tech companies … are investing in […]

February 15, 2021June 15, 2021Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Social Media, Tech

China’s Retail Innovation

For a glimpse of retail’s future, let’s look at China. Since Friday kicked off the Lunar New Year, it’s the perfect time […]

January 10, 2021January 10, 2021Change Management, Customer Experience, Industry Research, Retail, Social Media, Tech

Why Tech is Winning

Revenge of the nerds? The 43% surge in the tech-heavy NASDAQ index in 2020 proves it pays to be digitally-savvy. That’s because, […]

December 13, 2020December 14, 2020Change Management, CPG, Customer Experience, Industry Research, Retail, Small Business, Social Media, Strategic Communications, Tech

2021 Retail Strategy Trends

What does 2021 have in store? Reinvigorating retail and getting closer to consumers are macro strategic trends we’ll see in the new […]

June 15, 2020January 9, 2021*Thought Leadership, CPG, Customer Experience, Industry Research, Retail, Small Business, Social Media, Strategic Communications, Tech

E-Commerce Gets Spicy!

Today’s announcement of Walmart’s strategic partnership with e-commerce superstar Shopify is shaking up online shopping. Yet Shopify also recently made headlines for […]

December 11, 2019January 9, 2021*Lead Generation, Content Marketing, Marketing, Small Business, Social Media, Strategic Communications

Save Time on Your Marketing in 2020

Delight your CEO (and make your competitors cry) by maximizing your marketing productivity in 2020. Create consumable content your audience craves by […]

September 4, 2019January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Marketing, Small Business, Social Media, Strategic Communications, Tools & resources

B2B Strategic Communications Plan

Match your message to your big picture.

June 3, 2019January 9, 2021*Lead Generation, Content Marketing, Industry Research, Marketing, Small Business, Social Media, Strategic Communications

Let’s get visual

May 29, 2019January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Marketing, Public Relations (PR), Social Media, Strategic Communications

Meaty vs. Snackable Content

Create content your audience craves. Meaty content drives thought leadership; snackable content drives lead generation. How hungry is your audience for your […]

June 26, 2017June 4, 2019*Lead Generation, Content Marketing, Customer Experience, Marketing, Social Media, Strategic Communications

Know Your Audience

Know your audience: That’s the powerful marketing lesson from Irish rock band U2’s current Joshua Tree tour. Consider the contrast … 2014: […]

May 10, 2017March 25, 2018Content Marketing, Marketing, Social Media, Strategic Communications

Break through the digital clutter …

April 23, 2017November 24, 2017Content Marketing, Marketing, Small Business, Social Media, Strategic Communications

On social media, be relatable

Write for people — not for Google. Add warmth, personality and emotion to your writing and keep it conversational.

April 23, 2017June 30, 2017*Lead Generation, Content Marketing, Marketing, Small Business, Social Media, Strategic Communications

B2B Marketing Musts

B2B content marketing can be riveting — even for relatively dull industries. Use these 3 tips to create content your audience actually […]

April 21, 2015June 6, 2019*Lead Generation, Leadership Communications, Small Business, Social Media, Strategic Communications

Why Successful C-Suites Embrace Social Media

Twenty years ago, Apple CEO Steve Jobs “nailed it” when he predicted the role of computers would evolve from computation to communication. […]

December 9, 2014May 30, 2019Content Marketing, Customer Experience, Social Media

52 Business Blog Posts That Will Blow Your Customers Away

Blogging about your business is one of the most effective ways to boost web traffic, generate leads and establish a sense of […]

October 21, 2014May 30, 2019Case Studies, Crisis Communications, Social Media

Case Study: Social Media Crisis Control

Situation: A client called me in a panic after receiving negative feedback on social media. A competitor attacked my client’s brand in […]