Category: Strategic Communications

How COVID-19 Changed the Face of Global Retail

COVID-19 has changed the face of retail. This year’s pandemic has affected retail companies across channels and around the world. This infographic shows how global retailers – including Amazon, Sephora, Lululemon, Tesco, and Alibaba – are adapting to consumer needs and coronavirus complexities. Overall themes include: 1. PROTECTION: Keeping consumers and workers safe remains paramount. […]

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2020 Retail Rumble

Forget crowdless UFC matches – 2020’s biggest rumble is taking place between retail giants Amazon and Walmart. Their arena is today’s unrelenting market complexity, including economic and technological upheaval amid the coronavirus crisis. In this third and final piece in a series, we compare Walmart and Amazon’s enduring and pandemic-specific strategies to spot market opportunities […]

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Is Walmart winning?

2020 SWOT analysis: Is Walmart winning? The world’s biggest retailer has shown surprising agility to serve consumers during the coronavirus crisis. The retailer boasts thousands of stores, robust e-grocery and enticing everyday low prices. Also, it’s not humanly possible to leave a Walmart store without spending at least $100. Is that enough to win in […]

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Is Amazon Pandemic-Proof?

Most retail companies are burning their 2020 business strategies. The coronavirus crisis has: – Left many independent retailers and brands insolvent– Prompted department store Neiman Marcus to file for bankruptcy last week – Shuttered storefronts and, earlier this year, Walgreens, Forever 21 and Sears had already closed several stores By contrast, Amazon is booming. Jeff […]

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The New Skill Set

What Businesses Want (in a Pandemic)… Today’s devastating news that the U.S. jobless rate hit its highest level since the Great Depression (and Canada hit its second-highest level) proves how profoundly and swiftly COVID-19 has hurt businesses and talent. As more people compete for jobs, global research suggests corporate demand for specific skills cuts across […]

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Pandemic Power Play

By investing $4 billion of operating profit into its COVID-19 plan, Amazon is setting itself up for spectacular success that will last far beyond the current coronavirus crisis. The funds will simultaneously improve internal weaknesses and counter external threats to address issues with consumers, critics and competitors. What do you think of Amazon’s approach? Related […]

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Pandemic-Driven Pivots

Creativity conquers chaos: This year, agile companies have shown profound resilience by reinventing themselves in response to the coronavirus pandemic. From beer to fitness, many industries are filling consumption gaps with relevant solutions, including essential goods and technology. What other examples of responsiveness have you seen?

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5 Steps to Make Your Communications Strategic

The coronavirus crisis has forced companies to adapt to new global market realities. Now marketing, communications and sales teams have an urgent opportunity to support their C-suites. They can collaborate to ensure their approach to messaging aligns with corporate goals to help their company survive this crisis and reduce risk. This framework can help your […]

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9 Tech Trends Taking Off Due to Coronavirus

Digital Renaissance: We’re in the midst of a massive, global shift toward the digital realm. Over the past two months, the coronavirus pandemic has sparked soaring demand for technology. The accelerated adoption of these innovations reflect 3 major trends: 1. PERVASIVE CHANGE Technology investments are revolutionizing the retail, healthcare, education, automotive, finance and fitness industries, […]

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Coronavirus Fuels Hiring in These 6 Sectors

Recession-proof sectors: Although we’re all affected by profound changes due to the global coronavirus pandemic, certain industries are booming right now. Among the most resilient sectors, 3 trends stand out: 1. BASICS: Essential goods and services are most in demand. 2. ONLINE: More consumption and work are going digital. 3. CONNECTION: Isolated in our silos, […]

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Save Time on Your Marketing in 2020

Delight your CEO (and make your competitors cry) by maximizing your marketing productivity in 2020. Create consumable content your audience craves by repurposing your existing detailed content. Keep it simple, save time and drive sales leads by working with what you’ve got.

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Whole-Brain Content

The most effective content for sales balances left-brain logic (cold, objective facts) with right-brain emotion (warm, subjective feelings). Does your marketing appeal to your audience’s entire brain?

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B2B content marketing trends for lead generation sales 2019 2020 Lisa Goller

B2B Marketing for Lead Generation

Content marketing trends to include in your 2019 and 2020 marketing strategies to sell to B2B buyers.

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B2B strategic communications plan to help marketing and communication teams align with their organization's big picture for superior ROI

B2B Strategic Communications Plan

Match your message to your big picture.

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Strategic Content

Before you start drafting the content your next marketing campaign, make sure your message resonates and gets results. This handy resource for B2B and B2C marketing campaigns will help you ensure your content aligns with your strategy.

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Let’s get visual

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Types of content marketing to create for thought leadership and lead generation

Meaty vs. Snackable Content

Create content your audience craves. Meaty content drives thought leadership; snackable content drives lead generation. How hungry is your audience for your message?

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How to Create Irresistible B2B Content

Even the dullest B2B topics can transform into riveting content your audience will actually want to read and share. These 3 proven tips can help.

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In-Demand Content

What your audience wants: Add these popular types of content to your 2019 content marketing strategy.

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Know Your Audience

Know your audience: That’s the powerful marketing lesson from Irish rock band U2’s current Joshua Tree tour. Consider the contrast … 2014: – U2 freely gave away their album, Songs of Innocence, to 500 million (!) iTunes users in part to woo younger listeners – Millennials and Gen Zs rejected the strategically altruistic move as […]

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