Category: Industry Research

How COVID-19 Changed the Face of Global Retail

COVID-19 has changed the face of retail. This year’s pandemic has affected retail companies across channels and around the world. This infographic shows how global retailers – including Amazon, Sephora, Lululemon, Tesco, and Alibaba – are adapting to consumer needs and coronavirus complexities. Overall themes include: 1. PROTECTION: Keeping consumers and workers safe remains paramount. […]

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2020 Retail Rumble

Forget crowdless UFC matches – 2020’s biggest rumble is taking place between retail giants Amazon and Walmart. Their arena is today’s unrelenting market complexity, including economic and technological upheaval amid the coronavirus crisis. In this third and final piece in a series, we compare Walmart and Amazon’s enduring and pandemic-specific strategies to spot market opportunities […]

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Is Walmart winning?

2020 SWOT analysis: Is Walmart winning? The world’s biggest retailer has shown surprising agility to serve consumers during the coronavirus crisis. The retailer boasts thousands of stores, robust e-grocery and enticing everyday low prices. Also, it’s not humanly possible to leave a Walmart store without spending at least $100. Is that enough to win in […]

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Is Amazon Pandemic-Proof?

Most retail companies are burning their 2020 business strategies. The coronavirus crisis has: – Left many independent retailers and brands insolvent– Prompted department store Neiman Marcus to file for bankruptcy last week – Shuttered storefronts and, earlier this year, Walgreens, Forever 21 and Sears had already closed several stores By contrast, Amazon is booming. Jeff […]

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The New Skill Set

What Businesses Want (in a Pandemic)… Today’s devastating news that the U.S. jobless rate hit its highest level since the Great Depression (and Canada hit its second-highest level) proves how profoundly and swiftly COVID-19 has hurt businesses and talent. As more people compete for jobs, global research suggests corporate demand for specific skills cuts across […]

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Pandemic Power Play

By investing $4 billion of operating profit into its COVID-19 plan, Amazon is setting itself up for spectacular success that will last far beyond the current coronavirus crisis. The funds will simultaneously improve internal weaknesses and counter external threats to address issues with consumers, critics and competitors. What do you think of Amazon’s approach? Related […]

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Pandemic-Driven Pivots

Creativity conquers chaos: This year, agile companies have shown profound resilience by reinventing themselves in response to the coronavirus pandemic. From beer to fitness, many industries are filling consumption gaps with relevant solutions, including essential goods and technology. What other examples of responsiveness have you seen?

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9 Tech Trends Taking Off Due to Coronavirus

Digital Renaissance: We’re in the midst of a massive, global shift toward the digital realm. Over the past two months, the coronavirus pandemic has sparked soaring demand for technology. The accelerated adoption of these innovations reflect 3 major trends: 1. PERVASIVE CHANGE Technology investments are revolutionizing the retail, healthcare, education, automotive, finance and fitness industries, […]

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Infographic - Amazon is Perfectly Positioned for a Pandemic. Lisa Goller. lisagoller.com

Amazon is Perfectly Positioned for a Pandemic

It’s Amazon’s time: The coronavirus crisis is Amazon’s opportunity. The e-commerce giant is brilliantly positioned for this moment. Key trends driving Amazon’s dominance right now: 1. GREATER CONTROL Vertical integration has given Amazon greater control of its supply chain processes, efficiencies and profitability. 2. DESIRABLE BENEFITS More consumers (and businesses) are turning to Amazon for […]

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Coronavirus Fuels Hiring in These 6 Sectors

Recession-proof sectors: Although we’re all affected by profound changes due to the global coronavirus pandemic, certain industries are booming right now. Among the most resilient sectors, 3 trends stand out: 1. BASICS: Essential goods and services are most in demand. 2. ONLINE: More consumption and work are going digital. 3. CONNECTION: Isolated in our silos, […]

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B2B content marketing trends for lead generation sales 2019 2020 Lisa Goller

B2B Marketing for Lead Generation

Content marketing trends to include in your 2019 and 2020 marketing strategies to sell to B2B buyers.

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Let’s get visual

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Proof the Freelance Revolution is Unstoppable

October is Small Business Month, so it’s the perfect time to acknowledge and celebrate a thriving entrepreneurial trend: the rise of the freelance movement. In the past decade alone, technology, globalization and economic factors have empowered and inspired workers to leave the corporate world behind and establish their own freelance business. The freelancing community has […]

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8 Reasons Businesses Love Freelancers

The freelance revolution is fueling business, as a growing number of companies are turning to independent professionals to get their projects done. As the freelancing revolution gains momentum, companies can win big. Why Companies Win The business benefits of hiring a freelancer include: 1. Cost savings: Businesses can save a significant amount of money by […]

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8 Reasons Workers Embrace Freelancing

Considering leaving the cubicle behind? You’re not alone. Projections suggest up to 40% of U.S. workers could be freelancers by 2020.[i] The benefits of pursuing a freelance path can include: 1. Freedom: Gain autonomy and be your own boss. As long as you get your work done, you can go for a mid-morning jog or […]

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Does Freelancing Fit Your Lifestyle?

October is Small Business Month, so it’s a great time to consider whether the freelance movement is right for you — now or in the future. One desirable benefit of freelancing is how well it accommodates certain lifestyles, including: Digital Nomads: White-collar freelancers can choose to travel beyond their national borders and work anywhere there’s […]

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What You Can Learn From Zara’s Product Controversy

Global fashion retailer Zara recently caused a public uproar following accusations the brand copied the work of independent artists. Last month Los Angeles-based artist Tuesday Bassen announced she had filed an official complaint against Zara for copyright infringement. She joins at least a dozen artists who allege Zara stole their designs, adding their work to […]

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Physical stores for e-commerce companies

Why E-Commerce Giants are Getting Physical

In May, e-commerce powerhouse Amazon announced it will open more physical stores, following the lead of online cosmetics brand Birchbox and online eyewear brand Warby Parker. Amid today’s retail disruption, the savviest retailers know superior customer experience (CX) is paramount to their success. E-commerce giants’ deliberate focus on CX has inspired their investments in omnichannel […]

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Millennial Moms: The real retail disruptors

Consumer goods marketers are paying close attention to young hipster moms. Here’s why: According to new research from market research firm Ipsos, there’s a lucrative yet highly-demanding consumer segment within the millennials cohort: YEMMies (Young, Educated Millennial Moms). Don’t let the cute name fool you: these shrewd — and often tattooed — ladies are influential […]

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Leadership Tips from Proven Tech Disruptors

Technology is today’s business game-changer. Its growing influence impacts everyone from the c-suite to the customer service frontlines. Now it’s impossible to discuss marketing, B2B or retail trends without mentioning technology’s impact. That’s why – regardless of the sector we’re in – it’s important to learn from successful, innovative tech leaders. Their valuable experiences and […]

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