April 6, 2020
Recession-proof sectors: Although we’re all affected by profound changes due to the global coronavirus pandemic, certain industries are booming right now. Among the most resilient sectors, 3 trends stand out: 1. BASICS: Essential goods and services are most in demand. 2. ONLINE: More consumption and work are going digital. 3. CONNECTION: Isolated in our silos, […]
September 26, 2019
Proven marketing tips to stand out (even on a small budget!).
August 7, 2019
Before you start drafting the content your next marketing campaign, make sure your message resonates and gets results. This handy resource for B2B and B2C marketing campaigns will help you ensure your content aligns with your strategy.
April 23, 2017
So grateful to have spoken to businesswomen and business students at the recent Women in Leadership conference hosted by the Schulich School of Business, York University, Toronto. The audience shared overwhelmingly positive feedback on my interactive workshop on How an Entrepreneurial Mindset Gives You an Edge in Today’s Market.
January 3, 2017
To achieve growth and profitability this year, keep your marketing plan simple. Align your marketing with your corporate priorities by creating a one-page, high-level marketing plan for the year. The rationale is persuasive. One activity that sets the most successful companies apart is their willingness to document their marketing strategy, according to the Content Marketing […]
October 27, 2016
Considering leaving the cubicle behind? You’re not alone. Projections suggest up to 40% of U.S. workers could be freelancers by 2020.[i] The benefits of pursuing a freelance path can include: 1. Freedom: Gain autonomy and be your own boss. As long as you get your work done, you can go for a mid-morning jog or […]
January 21, 2016