Tag: 2020 retail trends
2020 Bestsellers
December 27, 2020
Which products sold well in 2020? Pants? No way. High heels? So silly. Baby Yoda tree toppers? Now you’re talkin’! According to 2020’s in-demand products, the pandemic transformed us into a mash-up of Molly Maid, Martha Stewart and RuPaul. That’s because top categories included: – Cleaning products – Baking – Domestic comfort – Beauty – Personal care Electronics […]
Walmart SWOT Analysis (Q4)
October 21, 2020
Walmart wants to win. This high-level SWOT analysis shows how Walmart has faced certain weaknesses to strengthen its competitive position during this year’s pandemic. Additional recent moves to adapt to the times include: Diversity: A commitment to ensure its workforce and suppliers reflect the people in the communities Walmart serves Domestic partners: Walmart has launched […]
Amazon SWOT Analysis (Q4)
October 19, 2020
Profitable pivots: 2020’s COVID-19 curveball rattled even the biggest retail leaders. In this SWOT analysis check-in, we see how Amazon has responded to market pressures, including changes that directly address specific weaknesses and threats. Additional overarching patterns I see are: Building brand trust (beyond anti-counterfeit measures), ranging from humanizing the brand for a softer corporate […]
Global E-Commerce Boom
September 7, 2020
The future of retail is online. This year’s global pandemic has made e-commerce a retail necessity to connect companies and consumers. More consumers now rely on online shopping for convenience, safety and time savings. Retailers and CPG brands invest in e-commerce (as well as tech and logistics partnerships) to overcome store closures and consumer reticence […]
Why Private Label’s Hot
August 17, 2020
Private label is on fire. McKinsey found 34% of consumers spent more on private label products during the pandemic, with 44% citing affordability and better value. CONSUMER BENEFITS:Product innovation, quality and affordability make store brands more enticing to consumers this year. RETAILER BENEFITS:Retailers gain greater control over supply chain processes and margins, and drive loyalty […]