Tag: 2020 retail trends

2020 Bestsellers

Which products sold well in 2020? Pants? No way. High heels? So silly. Baby Yoda tree toppers? Now you’re talkin’! According to 2020’s in-demand products, the pandemic transformed us into a mash-up of Molly Maid, Martha Stewart and RuPaul. That’s because top categories included: – Cleaning products                  – Baking                                    – Domestic comfort                  – Beauty                                    – Personal care  Electronics […]

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Walmart SWOT Analysis (Q4)

Walmart wants to win. This high-level SWOT analysis shows how Walmart has faced certain weaknesses to strengthen its competitive position during this year’s pandemic. Additional recent moves to adapt to the times include: Diversity: A commitment to ensure its workforce and suppliers reflect the people in the communities Walmart serves Domestic partners: Walmart has launched […]

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Amazon SWOT Analysis (Q4)

Profitable pivots: 2020’s COVID-19 curveball rattled even the biggest retail leaders. In this SWOT analysis check-in, we see how Amazon has responded to market pressures, including changes that directly address specific weaknesses and threats. Additional overarching patterns I see are: Building brand trust (beyond anti-counterfeit measures), ranging from humanizing the brand for a softer corporate […]

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Global E-Commerce Boom

The future of retail is online. This year’s global pandemic has made e-commerce a retail necessity to connect companies and consumers. More consumers now rely on online shopping for convenience, safety and time savings. Retailers and CPG brands invest in e-commerce (as well as tech and logistics partnerships) to overcome store closures and consumer reticence […]

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Why Private Label’s Hot

Private label is on fire. McKinsey found 34% of consumers spent more on private label products during the pandemic, with 44% citing affordability and better value. CONSUMER BENEFITS:Product innovation, quality and affordability make store brands more enticing to consumers this year. RETAILER BENEFITS:Retailers gain greater control over supply chain processes and margins, and drive loyalty […]

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