2021 trends – Lisa Goller Marketing | Strategy | Content

February 7, 2021August 4, 2024Brand, CPG, Customer Experience, Industry Research, Marketing, Public Relations (PR), Retail, Sports

Super Bowl LV Marketing

It’s the biggest night in television. As consumers remain homebound, this Super Bowl Sunday will be a super-sized marketing moment. That’s because […]

January 24, 2021August 4, 2024Brand, Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Retail Trends

Walmart 2021 Strategy Diamond

Frugal is fashionable — and Walmart’s making moves to stay ahead. As value shopping and value-tier rivalry soar, this framework shows how […]

January 10, 2021January 10, 2021Change Management, Customer Experience, Industry Research, Retail, Social Media, Tech

Why Tech is Winning

Revenge of the nerds? The 43% surge in the tech-heavy NASDAQ index in 2020 proves it pays to be digitally-savvy. That’s because, […]

December 13, 2020December 14, 2020Change Management, CPG, Customer Experience, Industry Research, Retail, Small Business, Social Media, Strategic Communications, Tech

2021 Retail Strategy Trends

What does 2021 have in store? Reinvigorating retail and getting closer to consumers are macro strategic trends we’ll see in the new […]