Tag: retailer
Why Private Label’s Hot
August 17, 2020
Private label is on fire. McKinsey found 34% of consumers spent more on private label products during the pandemic, with 44% citing affordability and better value. CONSUMER BENEFITS:Product innovation, quality and affordability make store brands more enticing to consumers this year. RETAILER BENEFITS:Retailers gain greater control over supply chain processes and margins, and drive loyalty […]