Category: Uncategorized

How Big Data Helps Retail Companies See the Future

Knowledge is power — and it can boost your retail profitability. To accurately anticipate shopping trends this year, more retail companies will invest in predictive analytics, the big data equivalent of a crystal ball. Predictive analytics represent a popular area of big data that uses historical data to forecast future outcomes. In fact, many experts […]

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Millennialpreneurs

According to Inc. magazine, 83% of millennial women desire business ownership, whether it’s to pursue their passion, adapt to today’s job market or accommodate family responsibilities. http://ow.ly/Iv2n30craGW

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Honoured to speak at this event …

So grateful to have spoken to businesswomen and business students at the recent Women in Leadership conference hosted by the Schulich School of Business, York University, Toronto. The audience shared overwhelmingly positive feedback on my interactive workshop on How an Entrepreneurial Mindset Gives You an Edge in Today’s Market.

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How an Entrepreneurial Mindset Gives You a Competitive Edge

Although our parents or grandparents may had jobs for life, we certainly won’t. CBC News recently reported that “the millennial side hustle” – the need to perform precarious, temporary work due to a lack of permanent, full-time employment – is the new reality for young adults, including those with university degrees.[1] Even seasoned workers aren’t […]

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What Millennials Want From Retail

Mastering the millennial mindset is a retail marketer’s dream. The largest generation in history, Millennials represent 92 million U.S. consumers in their prime spending years, controlling more than $600 billion in annual purchasing power.1 2 These tech-savvy, assertive shoppers represent such an influential and lucrative cohort that are forcing the retail and CPG industries to […]

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Grow in 2017 (with a 1-Page Marketing Plan)

To achieve growth and profitability in 2017, keep your marketing plan simple. Align your marketing with your corporate priorities by creating a one-page, high-level marketing plan for the year. The rationale is persuasive. One activity that sets the most successful companies apart is their willingness to document their marketing strategy, according to the Content Marketing […]

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Trump’s Winning Marketing Strategy: Rage Against the Machine

The world awoke to a whole new reality show. As astounded Americans try to make sense of last night’s election results (and feverishly apply for a Canadian passport), let’s examine how President-elect Trump’s marketing strategy contributed to his stunning triumph. Donald Trump’s political campaign nailed several basic marketing principles, which elevated his brand from brash […]

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9 Tips to Sell More This Halloween

Halloween is coming up fast — yet there’s still time for retailers and consumer goods companies to profit from this holiday. Marking the beginning of the most profitable period of the year, Halloween spending is expected to reach a whopping $8.4 billion in 2016, the highest level in 11 years, according to the National Retail […]

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8 Reasons Workers Embrace Freelancing

Considering leaving the cubicle behind? You’re not alone. Projections suggest up to 40% of U.S. workers could be freelancers by 2020.[i] The benefits of pursuing a freelance path can include: 1. Freedom: Gain autonomy and be your own boss. As long as you get your work done, you can go for a mid-morning jog or […]

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27 Reasons Organic Food Sales are Skyrocketing

When did organic and natural products get so hot? Organic and natural food is the fastest-growing sector of the U.S. food marketplace. Over the past 15 years, these health and wellness trends have transformed the retail sector, driven by trade, policy and consumer trends, including shoppers’ desire for healthy, environmental-friendly products. To attract in-store traffic […]

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