Tag: small business

Honoured to speak at this event …

So grateful to have spoken to businesswomen and business students at the recent Women in Leadership conference hosted by the Schulich School of Business, York University, Toronto. The audience shared overwhelmingly positive feedback on my interactive workshop on How an Entrepreneurial Mindset Gives You an Edge in Today’s Market.

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Proof the Freelance Revolution is Unstoppable

October is Small Business Month, so it’s the perfect time to acknowledge and celebrate a thriving entrepreneurial trend: the rise of the freelance movement. In the past decade alone, technology, globalization and economic factors have empowered and inspired workers to leave the corporate world behind and establish their own freelance business. The freelancing community has […]

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8 Reasons Businesses Love Freelancers

The freelance revolution is fueling business, as a growing number of companies are turning to independent professionals to get their projects done. As the freelancing revolution gains momentum, companies can win big. Why Companies Win The business benefits of hiring a freelancer include: 1. Cost savings: Businesses can save a significant amount of money by […]

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Does Freelancing Fit Your Lifestyle?

October is Small Business Month, so it’s a great time to consider whether the freelance movement is right for you — now or in the future. One desirable benefit of freelancing is how well it accommodates certain lifestyles, including: Digital Nomads: White-collar freelancers can choose to travel beyond their national borders and work anywhere there’s […]

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The Most Cost-Effective Marketing Tactic

What powerful marketing tactic builds brand awareness, creates trust and establishes long-term value – all at a low cost? The most effective way to win new customers and grow your business, especially when starting out, is word of mouth. Word of mouth spreads the word about your business by encouraging delighted customers to recommend your […]

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Stretch Your Marketing Budget

Want to market your company without spending money? You can make your marketing efforts more flexible by approaching the media to share your story with a broad audience. The media sector is insatiable, always hungry for good stories. So, using the media is the marketing equivalent of doing downward dog, energizing and strengthening your brand […]

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Successful Small Business Strategies

October is Small Business Month! To help your small business stand out in a crowded market, focus on strategic activities that increase your visibility and credibility. These marketing strategies can help your small business make a big impact: Get out there: Join local chambers of commerce, trade groups and niche business groups to connect with […]

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