Successful Small Business Strategies

October is Small Business Month! To help your small business stand out in a crowded market, focus on strategic activities that increase your visibility and credibility.

These marketing strategies can help your small business make a big impact:

  • Get out there: Join local chambers of commerce, trade groups and niche business groups to connect with people who can help you move forward.
  • Speak up: To gain credibility, don’t just attend networking events – volunteer to speak on how you solve other people’s problems.
  • Share your wisdom: To improve your visibility, write columns or articles for media publications. If you’re not exactly Shakespeare, hire a ghostwriter to finesse the words so you and your company can get attention.
  • Build a strong online presence: Today, if it’s not online, it doesn’t exist. Get noticed through such digital communications as a website, blog, email newsletter and social media profiles.

How does your small business make a big impact?

Lisa Goller
Lisa Goller helps businesses tell their story. As a Toronto-based Strategic Freelance Writer & Editor, she helps executives and entrepreneurs stand out, look good and save time. Learn more at


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