October is Small Business Month! To help your small business stand out in a crowded market, focus on strategic activities that increase your visibility and credibility.
These marketing strategies can help your small business make a big impact:
- Get out there: Join local chambers of commerce, trade groups and niche business groups to connect with people who can help you move forward.
- Speak up: To gain credibility, don’t just attend networking events – volunteer to speak on how you solve other people’s problems.
- Share your wisdom: To improve your visibility, write columns or articles for media publications. If you’re not exactly Shakespeare, hire a ghostwriter to finesse the words so you and your company can get attention.
- Build a strong online presence: Today, if it’s not online, it doesn’t exist. Get noticed through such digital communications as a website, blog, email newsletter and social media profiles.
How does your small business make a big impact?
Lisa Goller helps businesses tell their story. As a Toronto-based Strategic Freelance Writer & Editor, she helps executives and entrepreneurs stand out, look good and save time. Learn more at lisagoller.com