🏈 Walmart delivers Super Bowl-sized audiences every week.
📣 We often marvel at how many big brands buy ads to connect with sports fans during the Super Bowl, including this Sunday’s big game.
🌟 It can pay off: Last year’s Super Bowl LVIII attracted an average of 123 million viewers, making it the most watched U.S. program in history.
As we discussed during ADvendio’s Retail Media Insights Panel last year, retailers want to reach and engage huge crowds more often. In response, many are adding retail media to their physical stores.
📺 “Stores are the new TV because retailers are evolving as media companies … they help brands reach the masses.”
🛍️ “TVs are popping up in stores because these digital screens help to support advertising. They help brands reach huge crowds of customers.”
🎬 Watch how stores are the new TV [46:27]:
https://lnkd.in/gTKDyic2
Walmart delivers Super Bowl-sized audiences every week
