Tag: KPIs

B2B strategic communications plan to help marketing and communication teams align with their organization's big picture for superior ROI

B2B Strategic Communications Plan

Match your message to your big picture.

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Measure Your Marketing Muscle

Measuring your marketing efforts can make the difference between whether you’re Mr. Universe or Mr. Puny-verse. That’s because producing strong marketing campaigns is one thing and making sure they move your business forward is another. For lasting success, measure your content marketing efforts and link them to your desired business results. Look beyond vanity metrics, […]

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