measurement – Lisa Goller Marketing | Strategy | Content

September 4, 2023August 4, 2024Brand, Marketing, Measurement, Retail, Retail Media

Retail Media Metrics

#30DaysofRetailMedia | Day 21: Retail Media Metrics Metrics help brand advertisers measure retail media effectiveness. Key performance indicators (KPIs) span the full […]

September 8, 2015May 30, 2019Measurement, Strategic Communications, Tools & resources

Strategic Communications 101

With the back-to-school season underway, let’s review how to achieve your business goals by applying reading, writing and ‘rithmatic to develop a […]

January 28, 2014May 30, 2019Case Studies, Marketing, Measurement

Case Study: Measuring Marketing Success

Situation One of my clients serving pharmaceutical companies relies on email campaigns to communicate with clients. However, the company did not measure […]