Retail Media Metrics
#30DaysofRetailMedia | Day 21: Retail Media Metrics Metrics help brand advertisers measure retail media effectiveness. Key performance indicators (KPIs) span the full […]
Tag: measurement
Strategic Communications 101
With the back-to-school season underway, let’s review how to achieve your business goals by applying reading, writing and ‘rithmatic to develop a […]
Case Study: Measuring Marketing Success
Situation One of my clients serving pharmaceutical companies relies on email campaigns to communicate with clients. However, the company did not measure […]