#30DaysofRetailMedia | Day 21: Retail Media Metrics
Metrics help brand advertisers measure retail media effectiveness.
Key performance indicators (KPIs) span the full marketing funnel, as consumers can enter anywhere.
Brand advertisers:
🎯 Choose KPIs according to their objectives
📊 Measure baseline results for meaningful comparisons
🌟 Review their metrics for data insights to optimize their processes and messaging
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Retailers that can show brands an ROI and transparently measure the impact of their ad spend will attract more ad dollars.
What metric(s) would you add?
