Tag: opportunity
14 Experts Share How to Recession-Proof Your Business
October 14, 2015
In both strong and weak economies, your company deserves promotion. Last month, Statistics Canada confirmed the Canadian economy slipped into recession in the first half of the year for the first time since 2009. Too often, news of a recession causes decision makers to panic and contract their marketing efforts. However, reacting by “going quiet” […]
Leadership Lessons from Sochi
February 24, 2014
Business owners and executives can learn effective communication tips from Canadian Olympic athletes. As the following sports leaders prove, winning communication is more than words — it’s about positive attitudes and actions, too. For success in business, apply these lessons from Canada’s heroes in Sochi: Give others the glory: Calgary speedskater Gilmore Junio set aside […]
Objective Clarifier Tool
September 5, 2013
Aligning your communications with your corporate strategy makes the best business sense. To make sure your communications are effective, you need clear objectives. Use these questions to create results-oriented communications: Briefly describe the business challenge/opportunity What does success look like? List your corporate objectives (e.g. vision, strategic objectives) List your communication objectives (ensure they are […]