Objective Clarifier Tool

Aligning your communications with your corporate strategy makes the best business sense. To make sure your communications are effective, you need clear objectives.

Use these questions to create results-oriented communications:

  1. Briefly describe the business challenge/opportunity
  2. What does success look like?
  3. List your corporate objectives (e.g. vision, strategic objectives)
  4. List your communication objectives (ensure they are specific, measurable, actionable, relevant and time-bound)
  5. Identify your performance indicators. What do you want to know? (Hint: Your answers to #2 and #4 will help guide you.) Consider external, internal, quantitative and qualitative measures of effectiveness.

Considering these questions before you write will help your communications reflect your objectives.

How many of these tips do you already use?

Lisa Goller
Lisa Goller helps businesses tell their story. As a Toronto-based Strategic Freelance Writer & Editor, she helps executives and entrepreneurs stand out, look good and save time. Learn more at lisagoller.com


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