Tag: questions

5 Questions Your B2B Marketing Must Answer
September 28, 2015
If you sell to businesses, you’ll profit by anticipating what B2B buyers expect from your message. B2B marketing has changed. Today the buying process is longer and, amid all the digital clutter, attention spans are shorter. Decision makers are busier than ever. They often lack staff, budget and time. Far too often, B2B content misses […]
Negotiate With Ease: 5 Tips
March 4, 2014
Do negotiations make your heart pound and your mind race? You’re not alone. Whether you’re trying to close a sale with a customer, win over an investor or sign a business contract, negotiation consultant Fotini Iconomopoulos (pictured above) can help you negotiate more successfully. After more than a decade of sales and negotiation experience, Fotini […]