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Tag: Starbucks

February 27, 2025February 27, 2025Customer Experience, Retail, Strategy

Starbucks’ Retro Strategy

Starbucks reconnects with customers and its brand essence. Watch how the coffee giant’s new Back to Starbucks policies reflect: 💚 Customer-centricity💚 Connection💚 […]

February 13, 2023August 4, 2024AI, Tech

AI in Retail

AI is revolutionizing retail. The global market for AI in retail is expected to reach $24 billion by 2028, rising by a […]

October 9, 2015May 30, 2019Brand, Content Marketing, Marketing

Rock Stars of Content Marketing

Beyond coffee, Starbucks is a powerhouse in content marketing. Starbucks’ commitment to comfort, community and consistency — across its 21,000 stores and […]

August 19, 2015May 30, 2019Brand, Content Marketing, Marketing, Strategic Communications

Video’s Killing It as a Marketing Star

To boost marketing ROI, engagement and conversion, a growing number of companies are wisely turning to video. Last month, YouTube surpassed cable […]

April 28, 2015May 30, 2019Leadership Communications, Marketing, Small Business, Strategic Communications

The Most Cost-Effective Marketing Tactic

What powerful marketing tactic builds brand awareness, creates trust and establishes long-term value – all at a low cost? The most effective […]

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