Starbucks’ commitment to comfort, community and consistency — across its 21,000 stores and its content — have ignited the brand’s popularity and global dominance.
In the 2014 video Meet Me at Starbucks, the coffee giant tells its brand story by letting its customers tell their own stories from around the world.
To inspire brand engagement, Starbucks has mastered content marketing on social media, including:
- Exclusive Facebook promotions
- Special hashtags on Twitter (including #howwemet)
- Attractive Instagram images
One sentimental Starbucks image paired with a promotion attracted 149,000 likes on Instagram.
As the ultimate proof that Starbucks is a rock star in content marketing, last year the company announced it is launching its own media company.
What other companies are rocking content marketing?
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Lisa Goller is a marketing and communications professional with over 15 years of experience serving B2B, technology and retail companies. She helps businesses tell their story through irresistible content marketing and strategic communications.