Tag: Starbucks

Infographic: 5 Disruptive Retail Trends in 2016

B2C brands: This infographic summarizes 5 Disruptive Retail Trends to Watch in 2016, my latest post for RangeMe.com.

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Rock Stars of Content Marketing

Beyond coffee, Starbucks is a powerhouse in content marketing. Starbucks’ commitment to comfort, community and consistency — across its 21,000 stores and its content  — have ignited the brand’s popularity and global dominance. In the 2014 video Meet Me at Starbucks, the coffee giant tells its brand story by letting its customers tell their own […]

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Video’s Killing It as a Marketing Star

To boost marketing ROI, engagement and conversion, a growing number of companies are wisely turning to video. Last month, YouTube surpassed cable TV networks for viewership, proving the irrefutable power of video. Consider the facts: 70% of marketing professionals say video converts better than any other medium 65% of executives have visited a vendor’s website […]

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The Most Cost-Effective Marketing Tactic

What powerful marketing tactic builds brand awareness, creates trust and establishes long-term value – all at a low cost? The most effective way to win new customers and grow your business, especially when starting out, is word of mouth. Word of mouth spreads the word about your business by encouraging delighted customers to recommend your […]

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