Tag: messaging

More than luck: 5 tips for winning sales proposals

To secure lucrative new clients, even the luck of the Irish may not be enough for your business. Instead, using written proposals as compelling sales tools can help your company stand out, win major accounts and boost your revenue fast. Apply these 5 tips to charm decision makers with strong sales proposals: 1. Use a […]

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Case Study: Social Media Crisis Control

Situation: A client called me in a panic after receiving negative feedback on social media. A competitor attacked my client’s brand in a long, rambling post on LinkedIn, which concluded with the man promoting his own brand. Approach: Fortunately I had already collaborated with my client on a crisis communication plan and standard operating procedures […]

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Share Your Strategy, Wow Your Staff

To remain agile and competitive, your company must continuously adapt to keep pace with today’s increasingly fast-moving business world. How do you keep your staff “in the loop,” aligned and enthusiastic in the face of rapid-fire strategic challenges? Leadership guru and Harvard business professor John Kotter suggests the following tips to share your strategy with […]

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Declutter With a Communications Audit

Spring cleaning isn’t just for your home: ‘tis the season to declutter your messaging by conducting a communications audit. By reviewing the effectiveness of your communications, you can distinguish between what delivers an attractive return on investment and what you need to polish. Strategic Considerations An effective communications audit asks: What are our communications goals […]

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