Which powerful forces are shaping retail in 2025?
Across politics, economics, social, and tech factors, here are a few things that stand out:
Let’s revisit my 2025 Retail PEST Analysis from January to identify the trends that are actually making the biggest impact on our industry.
- Tariffs and inflation put pressure on margins
- AI is everywhere, from upskilling to unified commerce
- Social trends are surprisingly pronounced so far this year*
Agile companies are constantly adjusting their strategies to stay relevant and competitive.
*SOCIAL: E.g. Sports and entertainment fans supercharge retail revenue. Even as consumers seek value for money, many splash out on tickets to the U.S. Open and Oasis concerts. Perhaps it’s like joyous group therapy at scale for escapism during an unusual year.
Scroll through the full report to see what’s driving retail growth — and risk — in 2025. (Stars denote the factors that have been most pronounced.)
What additional PEST factors are strong this year?
Related:
2025 Retail PEST Analysis Highlights Video
How Canada-US Tariffs Affect You
Retail’s Tariff Survival Strategies
Fan Power = Retail Power
3 Ways AI Meets Consumer Needs