Tag: augmented reality

Revisiting 2021 Retail Tech Trends

It’s retail tech’s time. A 39% YoY rise in U.S. e-commerce sales in Q1 ($196 billion vs. $141 billion) shows how much online shopping has matured during the pandemic [Digital Commerce 360]. Now retail tech companies are transforming the global e-commerce infrastructure to connect companies and consumers, as they grow in digital sophistication. Recent developments: […]

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Virtual Try-Ons: Try Before You Buy

Seeing is believing – and buying. To earn consumer trust and e-commerce sales, Retailers; Brands; and Tech companies … are investing in virtual try-ons that superimpose products on our bodies. Virtual try-ons modernize marketing across retail categories, as consumers now expect: Digital convenience; Personalized experiences; and Tantalizing, highly-visual marketing From blonde highlights to bling, here’s […]

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