Tag: communicate
Share Your Strategy, Wow Your Staff
May 6, 2014
To remain agile and competitive, your company must continuously adapt to keep pace with today’s increasingly fast-moving business world. How do you keep your staff “in the loop,” aligned and enthusiastic in the face of rapid-fire strategic challenges? Leadership guru and Harvard business professor John Kotter suggests the following tips to share your strategy with […]
Case Study: Extreme Email Makeover
November 5, 2013
Situation: One of my clients communicates using more than 30 email campaigns per month. However, the email response rates had been dismal for years. Approach: To understand the client’s strategy, I analyzed 20 sample emails and considered: If I received this email, would I even open it? Is it clear? Do I understand why I […]
Pinpoint Your Target Audience
October 8, 2013
Tired of playing hide and seek with your target market? To identify a suitable target, successful entrepreneurs recommend these tips: 1. Pick an audience you can relate to. Choose and audience you understand and admire — then tailor your product to their pain points. 2. Consider long-term potential. Among customers that will adopt early, which […]
Strategic Thinking: A Competitive Advantage
September 12, 2013
Before I write anything, I make sure I understand my clients’ business objectives. This practice helps me align my writing with solutions to the problems that keep CEOs awake at night. It’s worth the effort to consistently consider the big picture before you communicate. Strategy matters to your competitiveness because it helps you: Sort through […]