consumer goods – Lisa Goller Marketing | B2B content for retail tech growth

July 25, 2022July 25, 2022Strategy

2022 Retail Strategy Trends Mid-Year Check-In

What’s driving 2022 retail business strategies? This final post in our mid-year check-in series reviews evidence of 2022 retail strategy trends. REAL […]

May 16, 2021May 25, 2021Brand, Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail

Fitness Invigorates Retail

Health drives global retail growth. The $1.5 trillion global wellness market boasts an annual growth rate of 5-10%. Consumers want to look […]

May 8, 2021May 8, 2021Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail

Sustainable Advantage

This Mother’s Day, retail celebrates Mother Earth. 73% of global consumers say they would change their consumption habits to reduce their environmental […]

April 18, 2021August 4, 2024Brand, Change Management, CPG, Customer Experience, Industry Research, Marketing, Private Label, Retail

Private Label Power

The pandemic has made private labels extra popular. In 2020, the CPG industry grew >10% and private labels accounted for 18% of that […]

March 21, 2021March 21, 2021Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail

Home Sweet Home

There’s no place like home. A full year of working, learning and exercising at home has inspired us to reimagine our domestic […]

August 17, 2020August 4, 2024Customer Experience, Industry Research, Marketing, Private Label, Retail

Why Private Label’s Hot

Private label is on fire. McKinsey found 34% of consumers spent more on private label products during the pandemic, with 44% citing […]