Private Label Power

The pandemic has made private labels extra popular.

In 2020, the CPG industry grew >10% and private labels accounted for 18% of that growth (IRI). Private brands represent $120 billion in U.S. grocery sales alone (Boston Consulting Group).

Now more private brands are popping up across retail categories – especially segments with solid sales during the pandemic.

Private labels help retailers:

  • Build a unique assortment
  • Earn loyalty with exclusive products
  • Gain more control over profit margins


Consumers buy private labels to:

  • Save money
  • Gain variety and innovation
  • Find substitutes when other brands are unavailable

Over the past year, have you bought more private labels (or stayed loyal to your favorite brands)?

Related:
Why Private Label’s Hot
2020 Bestsellers

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