Tag: Consumer

50 Shades of Grape: Marketing tips from wine masters

Tomorrow is National Drink Wine Day in the U.S. To celebrate a beverage that attracts consumers ranging from peasants to monarchs, let’s shine a spotlight on the wine industry – and how you can benefit from its marketing tips. Despite an influx of new wine drinkers, global wine consumption has decreased in recent years due […]

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7 Ways to Build Brand Trust

How well trusted is your brand? Brand trust is a competitive advantage, as it increases revenue, brand loyalty and positive word of mouth. It can even strengthen your bonds with employees and customers. At its core, trust is all about communication. Here are 7 ways to strengthen brand trust: Deliver your brand promise: Meet consumers’ […]

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