Tag: effective
10 Ways Effective Leaders Gain Influence
July 14, 2015
Without exception, effective leaders are also superior communicators. These leaders carefully craft their messages to connect with clients, employees and investors on an emotional level. Their words influence and inspire others to achieve more than they could ever imagine. Use these 10 secrets of effective leaders to deliver powerful, influential messages: 1. Know Your Audience […]
Spring Cleaning for Strategic Communications
April 7, 2015
Spring is the perfect time to organize your communications, sort out the winners and declutter anything that wastes your company’s resources. So, tap into your inner Molly Maid to make your communications sparkle and shine – and achieve your business goals. For a strategic spring cleaning of your communications, consider these 10 things: Strategy: What […]
Declutter With a Communications Audit
April 1, 2014
Spring cleaning isn’t just for your home: ‘tis the season to declutter your messaging by conducting a communications audit. By reviewing the effectiveness of your communications, you can distinguish between what delivers an attractive return on investment and what you need to polish. Strategic Considerations An effective communications audit asks: What are our communications goals […]
Recipe for a Strategic Communications Plan
October 1, 2013
A strategic communications plan mixes together all your communication vehicles to accomplish your mission. Its methodical recipe helps you get the results you want. Key ingredients of a communications plan: Executive summary: Write this section last and limit it to one page. Communication process description: Provide information to help decision makers who are not trained […]
Objective Clarifier Tool
September 5, 2013
Aligning your communications with your corporate strategy makes the best business sense. To make sure your communications are effective, you need clear objectives. Use these questions to create results-oriented communications: Briefly describe the business challenge/opportunity What does success look like? List your corporate objectives (e.g. vision, strategic objectives) List your communication objectives (ensure they are […]