Tag: employee
Bulletproof Your Communications Strategy
January 24, 2017
Facing intense competition and a flat economy, businesses face pressure to stretch every marketing dollar further while achieving results. As 2017 has just begun, it’s the perfect time to review your marketing and communications to pinpoint which areas could benefit from greater strength, clarity and efficiency. Use the following questions to assess how well your […]
Want Happy, Engaged Employees?: 7 Tips
November 11, 2014
What’s the secret behind successful companies’ higher customer loyalty, profits and revenue, and lower turnover? Engaged employees. These employees create business value because they participate fully, feel passionate about their work and willingly “step up” to help their company succeed. Best of all, they tell the world their company’s stories as enthusiastic brand advocates. Use […]
The Most Cost-Effective Morale Booster
March 11, 2014
Recent research indicates improving the communication of senior executives may be the most cost-effective way to improve employee satisfaction, morale and culture. A clear link exists between outstanding organizational performance and outstanding culture. Executive communication plays a major role in both. What Employees Want According to research, the topics employees want to hear about from […]
7 Ways to Build Brand Trust
November 12, 2013
How well trusted is your brand? Brand trust is a competitive advantage, as it increases revenue, brand loyalty and positive word of mouth. It can even strengthen your bonds with employees and customers. At its core, trust is all about communication. Here are 7 ways to strengthen brand trust: Deliver your brand promise: Meet consumers’ […]