Tag: language
Web Writing S.O.S.
February 18, 2014
In today’s sink-or-swim world of business, your company needs to be online – and use website copy that advances its strategy. Use these 25 web writing tips as a lifesaver to make your company’s digital content stand out: Writing basics Write clear, simple content. Plain language is easiest to read. Cover only one topic per […]
Simplicity = Good Business Sense
December 10, 2013
Why is simplicity so hard? Some of my clients have worried that simple writing dumbs down the message and insults the reader. I disagree – and I successfully convinced my clients that clear, concise writing shows actually respect for the audience. Here’s what I tell clients about the power of simple prose: 1. Readers never […]
Write Like a Strategist
September 17, 2013
To accomplish your business goals, you need written copy that prompts your audiences to think and act differently. Use these writing best practices to keep your audience interested and engaged: Challenge yourself to think of your audience’s point of view Use an outline that is clear, focused and logical Get straight to the point; start […]
First Things First: Communications Basics
August 25, 2013
It’s no coincidence that the most successful companies communicate effectively. Clear communication saves time, effort and headaches. Market leaders know that before they can achieve their business goals, they need strong relationships with their employees, customers and the public. To build those strong relationships, an organization must first apply these communication fundamentals: Know your subject: […]