First Things First: Communications Basics

It’s no coincidence that the most successful companies communicate effectively. Clear communication saves time, effort and headaches. Market leaders know that before they can achieve their business goals, they need strong relationships with their employees, customers and the public.

To build those strong relationships, an organization must first apply these communication fundamentals:

  • Know your subject: Deeply understand what you are selling. Specific language leads to clearer messages.
  • Focus on the purpose: Establish a clear purpose help the audience understand why you are connecting with them.
  • Know your audience: Take time to research who qualifies to be your target. Understanding your audience’s needs helps you create copy they can relate to and act upon.
  • Be organized: Use a clear, logical method for how you share your information to help ensure it’s understood.

Once you consistently apply these basics, you can focus on making your communications strategic.

Lisa Goller
Lisa Goller helps businesses tell their story. As a Toronto-based Strategic Freelance Writer & Editor, she helps executives and entrepreneurs stand out, look good and save time. Learn more at

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