Write Like a Strategist

To accomplish your business goals, you need written copy that prompts your audiences to think and act differently.

Use these writing best practices to keep your audience interested and engaged:

  • Challenge yourself to think of your audience’s point of view
  • Use an outline that is clear, focused and logical
  • Get straight to the point; start with your conclusion
  • Keep the language straightforward rather than academic or technical
  • Consistently share positive language… it’s attractive
  • Write in the active voice
  • Include visual aids to reduce copy and increase clarity

Lisa Goller
Lisa Goller helps businesses tell their story. As a Toronto-based Strategic Freelance Writer & Editor, she helps executives and entrepreneurs stand out, look good and save time. Learn more at lisagoller.com

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